Why and How You Need to Start a PODCAST

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Welcome to the ten minute NBA, I'm yourhost Scott De Clary on the ten min NBA. I give you tool, strategies, techniques,tactics that you can use the start, scale grow or ten X, your business.Today, I'm going to be telling you why you need to start a podcast. I have apodcast. This is a podcast there's a lot of things you have to consider whenyou're starting a podcast growing a podcast, but let's just start with thebasis, because again, when you're going to school for your NBA you're, startingwith the basics and then you'll grow from there and I'll do more episodes, Ipromise you on how to grow scale, a podcast, how to think of the differenttypes of podcast. How to book. Guess if you want to do aninterview, show I'll talk about that. But that's! These are all really greatindividual topics. So today is high level how to start a podcast, why youshould even care about starting a podcast for your business or for yourpersonal brand. Let's jump right into it all right! I got to make an argument asto why you should think about a podcast,...

...why you should use it as a piece ofcontent for Marketing Your Business. Now. First, let look at some statistics.Thirty two percent of Americans listen to a podcast at least once a month, andthat figure is rapidly increasing. PODCASTS are easy for eble to searchaccess, listen to and consume information, while they're on the go.They fit a lifestyle. They don't force you to stop and spend time scrollingthrough channels going on Netflix. They don't force you to stare at somethingwhich obviously isn't a great way to consume information book or TV orYoutube if you're driving in the car or, if you're, going for a walk, etc, etc.PODCASTS are convenient and their great mediums listeners can find podcast forfree almost anywhere. So, of course you have your main platforms, so you haveapple. You have spotify, the industry is evolving, meaning that people findpodcast and dedicated APPs. They find them on Youtube with the podcastindustry. Evolving. That also means that apple and spotify are making iteasier and easier for listeners to...

...access. Your podcast and, of course,the more listeners that your podcast gets. If you have one that means themore of an audience, your building, the more of a community or a tribe, yourbuilding, and that can serve different purposes. It can serve as a communitythat you can sell into it can just allow you to speak about your thoughtsand get a little bit of clout and subject matter, expertise and positionyourself as an authority. So there's a variety of different ways that you canleverage a podcast as well, but I do believe that as a business as somebodystarting a business as a founder or a entrepreneur or a marketer in an earlystage, business or even a large business podcasts offer an extremelyeasy barrier to entry, low barrier to entry, very cost, effective way toaccess a wide audience for free. Remember, you are educating people, youare in their head, communicating your message: While people are going abouttheir day from doing daily chores to traveling even exercising, if you wantto communicate with your customers,...

...build more intimate experiences withyour customers, you cannot just do it via text. On your website, via text onyour social media channels, you want to find a medium that actuallycommunicates effectively with other senses. So I'm a big proponent of video,I'm also a big proponent of a podcast. I think that podcast can also be usedin the strategic content, marketing sense to potentially repurpose forcontent for other mediums. So, for example, of course, if you're going tostart a podcast you're going to get it on apple, podcasts you're going to getit on spotify, but you can also, for example, record that podcast with avideo camera web camp turn it into Youtube content. You can also take thatlong form podcast, that you record it, and you can break that into littleclips that you can use for your various social media channels. So if you have athirty minute podcast, you break that into two to five minute clips that canbe video or just content for linked in for facebook. If you have sub twominute clips, you can put them on twitter, or you can also put them oninstagram. If you take those podcast...

...and turn them into a little audio orvideo sound bites, you can throw them up on reels. Snapchat spotlight, you co,youtube, shorts, tick! Tock! The options are endless. You can eventranscribe the podcast turn it into a blog which will actually drive traffic,because now you've created a piece of content that you've turned into a blog.That's keyword, rich, that's, hopefully discussing something that is relevantto your business, so starting a podcast outside of just reaching an audience ofpeople that love podcast, creating an intimate medium of communication withpeople allowing to communicate your value as a business or your insights asan individual to people whenever they're just going about their day,also acts as a mechanism that you can use to repurpose into various socialmedia content. So it plays a very specific role in your marketing as abusiness, but it also can be repurposed into all the other things that youshould be doing all the other marketing activities and to start a podcast. Ijust touched on this: it's virtually...

...free, it's very, very cost effective tocreate great quality content. I would say that one thing that every businessshould do if it is a be to be play. If you're listening to this and you'reselling be to be products or if you're selling, you know BC or DC or what not,you should have a podcast that is interviewing subject matter, expertsasking them questions that your customers would be asking you, becausethen you are creating content and you're answering questions that yourcustomers would care about. That's perfect for me to be content or for anytype of content. If you're trying to create content that resonates with anaudience answering questions is great. That's a super super simple way ofdoing it so anyways. What do you need to start audio and sound equipment? Sograb yourself a microphone you can find one on Amazon. For, like a hundredbucks, I use a blue jetty microphone. You can also use a more advanced tomicrophone like a sure microphone if you want to spend a little bit moremoney, but you can really find a microphone for seven hundred dollarsand then you just find a quiet place to record. You can find a room in yourhouse if you find that the room is a little bit too echoy then put somefurniture in there put some towels in...

...there put some clothes in there createsome things to reduce the echo and, of course you want to close the door. Soif you have other people in the house, you're not going to bug them, they'renot going to bug you and you can record recording software. If you just want todo a audio podcast, then of course, if you want to spend some money, you canuse a dobe. You can use a dob addition. You can use if it's a solo podcast you can usepremier pro or if you want to use something free. You can use audacity ifyou want to do a video podcast. You can just record via zoom, and that can beyour podcast. If you want to interview people zooms a great option. I useRiverside, which I find is a great video podcast option, because it allowsyou to record both your session and the guests session for an interview, style,podcast locally, on your own machines. So after the podcast is done, you havereally great quality, video and audio versus zoom that compresses some of thesignal. So it's not as great video and audio quality when you record. So allof these options range from free to...

...very inexpensive. The other thingyou'll need would be podcast hosting. So after each podcast is recorded andedited ready to go, live. Where will it be hosted and broadcast it to youraudience, your subcribers, I would suggest that you can use something likeLipson or podcast co or if you want to get fancier, you can use megaphone andalso make sure you re purpose right. So your podcast isn't just going out overa podcast hosting service you're, also making sure that you're putting it upon Youtube using it in your content. Marketing like a touched on, then youhave to brainstorm your content theme. So what is the theme or the conceptthat will guide your podcast episodes? People search for podcast related tocertain themes, topics, ideas, so you want to think of what is a content thatis going to help me achieve my desired sales and or marketing objective. Thatis going to be your core podcast theme. What theme or idea it is every podcastepisode relate back to you can do conversational interviews, you can dosolo shows. You can tell a story. You...

...also want to understand what type ofcontent you will be producing. Will it be helpful and informative? Will it beinspirational, practical, conversational, so there's a variety ofdifferent types of themes that you can create your podcast around pick one sothat you know what you want to be doing for your show and then set a recordingand publishing schedule. So when are you going to record if it includesguests, you have to find a way to get guests and to book them and do timeblock time. So you can record with that guest. Then, when are you going topublish, you may want to create seasons, so you publish a certain amount ofepisodes and then you take a scheduled break or you can just keep it runningin perpetuity and you can say I'm going to publish a podcast every Wednesday orevery Sunday just make sure whatever it is you're comfortable with it. You canmaintain that schedule because if you start to get an audience and theyexpect a podcast every Wednesday and you don't post for three or four weeks,you're going to lose that audience. So it's fine. If you set the expectationthat I'm going to post an episode every two weeks then stick to that, stick towhatever you're comfortable with and be...

...religious about it and set up aschedule so that you are recorded. You are edited, you are done, creating themarketing collateral. If you want to- and you are posting every single timeweek over week- so there shouldn't be any sort of at Hak. Oh I just recorded.Let me post like be purposeful about it, because it will help you structure yourprocess in creating and distributing this podcast, which again is the secretto long term success. If you don't have a process around something. If you knowthe old old saying goes, you know fail the plan plan to fail. If you do notset up a process that will allow you to publish a podcast on time and have somesort of publishing schedule every single week, you will most likely falloff or it won't become a priority because you will lose your motivationafter a while. It happens to everybody so just to make sure that you setyourself up for success and have a process that you're comfortable withafter you have your publishing schedule and process. Then, of course, yourmarketing plan. I touch on this a little bit at the beginning as well soyou're repurposing, cliffs from your podcast and in into facebook linked ininstagram twitter, youtube videos,...

...reels, shorts, tick, talk. You can takethat content and push it everywhere. Push it to your blog use, questionsthat you've asked on your podcast as answers to similar questions on Coradrive traffic back from there. The highlights takeaways time stands fromyour podcast can be typed into show notes that can be published to yourblog or website for esteo purposes. You can also link, or all the resourcesmentioned on the podcast episode in your show notes as well, then, afterthat all you're doing is you're creating some graphic, some images thatyou can post and you can create those with canvas that represent the podcastmay be a picture of the person you're interviewing or a picture of yourself.Somehow representing the subject that you're discussing you just have to havesome sort of marketing plan in play so that you're repurposing the content,because it's enough work to capter the content and to edit the content and topost the content. But then repurpose that and get the word out. One morething you think about in the titles, so titles drive search traffic and searchresults. So if you want people who are...

...marketing executives to find yourpodcast make sure that you have keyword, optimized and search optimize terms inyour podcast titles and your description so that people can findyour podcast when looking up a particular topic. All in all, these arethe basic steps that it takes to start and grow a podcast, most successful,podcast they've done all these steps and they've just kept doing them doingthem doing them. There isn't a lot of magic when it comes to growing apodcast, it's about showing up all the time for a period of time for a coupleyears, not till you grow your show, you have to build your tribe, build youraudience and, of course, these steps are how you do that now, of course,there's nuanced and Nice little marketing things that you can do togrow. Your show that's for another episode. For now. I just want you toget started. I want you to understand the benefits of a podcast, how you canuse a podcast to communicate effectively with your audience, whoeverthat audience is built a brand around your podcast built intimacy with youraudience, with a podcast and over time after they've consumed your content.They've listened to your voice or the...

...host of your podcast voice pack aboutthings that are relevant to the potential buyer of your product orservice or who you want to associate with in the audience or the tribe orthe community that you're trying to build over time. Trust will be builtwith a podcast and that will in turn, yield revenue sales, more followers,more opportunities whatever it is. You want to accomplish. You have to knowyou want to accomplish, but whatever it is you want to accomplish, you can getthere with a podcast by showing up again and again and again so. My Callto action for this episode is to start a podcast. I don't care if you're doingit once a month or once a week or if you're, like Jild John Ly, do massentrepen on fire doing it once a day, which is a little bit crazy forsomebody starting out, but I want you to start a show and understand how thatshow can help you achieve your personal or your professional or your businessobjectives, maybe all of them all at once, and I think that you'll be happyonce you get started once you build a process that will allow you to continuelong term, you will start to see the...

...fruits of your Labor after one twothree years and you'll be glad you started it's not too late for podcast,so get started a sap. That's it for today. Remember any business questionsyou have. Don't worry. I got you. This has been another ten minute. NBA have agreat day, I'll see it tomorrow. I.

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