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Why and How You Need to Start a PODCAST

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The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.

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Welcome to the ten minute MBA. I'm your host, Scott Declari. On the ten minute Mba I give you tool, strategies, techniques, tactics that you can use to start, scale, grow or x Your Business. Today I'm going to be telling you why you need to start a podcast. I have a podcast. This is a podcast. There's a lot of things you have to consider when you're starting a podcast, growing a podcast, but let's just start with the basis, because again, when you're going too school, I for your MBA, you're starting with the basics and then you'll grow from there and I'll do more episodes, I promise you, on how to grow, scale a podcast, how to think of the different types of podcasts, how to book guests. If you want to do an interview show, I'll talk about that. But that's these are all really great individual topics. So today is high level how to start a podcast, why you should even care about starting a podcast for your business or for your personal brand. Let's jump right into it. I'll right. I got to make an argument as to why you should think about a podcast, why you should use it as a...

...piece of content for Marketing Your Business. Now, first let's look at some statistics. Thirty two percent of Americans listen to a podcast at least once a month, and that figure is rapidly increasing. PODCASTS are easy for people to search, access, listen to and consume information while they're on the go. They fit a lifestyle. They don't force you to stop and spend time scrolling through channels, going on Netflix. They don't force you to stare at something, which obviously is in a great way to consume information, book or TV or Youtube if you're driving in the car or if you're going for a walk, etc. Etc. PODCASTS are convenient and they're great mediums. Listeners can find podcasts for free almost anywhere. So of course you have your main platforms. So you have apple, you have spotify. The industry is evolving, meaning that people find podcast and dedicated APPs. They find them on Youtube. With the PODCAST, it is revolving. That also means that apple and spotify are making it easier and easier for listeners to access your podcasts and of course,...

...the more listeners that your podcast gets, if you have one, that means the more of an audience you're building, the more of a community or tribe your building, and that can serve different purposes. It can serve as a community that you can sell into. It can just allow you to speak about your thoughts and get a little bit of cloud and subject matter expertise and position yourself as an authority. So there's a variety of different ways you can leverage to podcast as well. But I do believe that as a business, as somebody starting a business, as a founder or entrepreneur or a marketer in an early stage business or even a large business, podcasts offer an extremely easy barrier to entry, low barrier to entry, very cost effective way to access a wide audience for free. Remember, you are educating people. You are in their head, communicating your message while people are going about their day, from doing daily chores to traveling, even exercising. If you want to communicate...

...with your customers, build more intimate experiences with your customers, you cannot just do it via text on your website, via text on your social media channels. You want to find a medium that actually communicates effectively with other senses. So I'm a big proponent of video. I'm also a big proponent of a podcast. I think that podcast can also be used in a strategic content marketing sense to potentially repurpose for content for other medium so, for example, of course you're going to start a podcast or going to get it on apple podcasts, you're going to get it on spotify, but you can also, for example, record that podcast with a video camera, Webcam turn it into Youtube content. You can also take that long form podcast that you recorded and you can break that into little clips that you can use for your various social media channels. So if you have a thirty minute podcast, you break that into two to five minute clips. That can be video or just content for Linkedin, for facebook. If you have sub two minute clips, you can put them on twitter. You can also put them on instagram. If you take...

...those podcasts and turn them into a little audio or video sound bites, you can throw them up on reels, snapchat, spotlight, you choose youtube shorts, Tick Tock. The options are endless. You can even transcribe the podcast turn it into a blog, which will actually drive traffic, because now you've created a piece of content that you've turned into a blog that's keyword rich, that's hopefully discussing something that is relevant to your business. So starting a podcast outside of just reaching an audience of people that love podcasts, creating an intimate medium of communication with people, allowing to communicate your value as a business or your insights as an individual to people whenever they're just going about their day. Also acts as a mechanism that you can use to repurpose into various social media content. So it plays a very specific role in your marketing as a business, but it also can be repurposed into all the other things that you should be doing, all the other marketing activities. And to start a podcast.

I just touched on this. It's virtually free. It's very, very cost effective to create great quality content. I would say that one thing that every business should do, if it is a be tob play, if you're listening to this and you're selling be to be products, or if you're selling, you know, be to see or D Toc or whatnot, you should have a podcast that is interviewing subject matter experts asking them questions that your customers would be asking you, because then you are creating content and you're answering questions that your customers will care about. That's perfect for be to be content or for any type of content. If you're trying to create content that resonates with an audience answering questions is great. That's a super, super simple way of doing it. So, anyways, what do you need to start? Audio and sound equipment. So grab yourself a microphone. You can find one on Amazon for like a hundred bucks. I use a blue jetting microphone. You can also use a more advanced to microphone, like a sure microphone, if you want to spend a little bit more money, but you can really find a microphone for sub a hundred dollars. And then you just find a quiet place to record. You can find a room in your house. If you find that the room is a little bit too echoy then put some furniture in there,...

...put some towels in there, put some clothes in there, create some things to reduce the echo and of course you want to close the door so if you have other people in the house, you're not going to bug them, they're not going to bug you. And you can record recording software if you just want to do a audio podcast and of course, if you want to spend some money, you can use adobe, you can use adobe audition, you can use if it's a solo podcast, you can use premiere pro or, if you want to use something free, you can use audacity. If you want to do a video podcast, you can just record via zoom and that can be your podcast. If you want to interview people's zooms a great option. I use Riverside, which I find is a great video podcast option because it allows you to record both your session and the guests session for an interview style podcast locally on your own machines. So after the podcast is done you have really great quality video and audio, versus zoom. That compresses some of the signal so it's not as great video and audio quality when you record. So all of these options range from free to very inexpensive. The...

...other thing you'll need would be podcast hosting. So after each podcast is recorded and edited ready to go live, where will it be hosted and broadcasted to your audience, your subscribers? I would suggest that you can use something like libs in or podcast DOTCO, or, if you want to get fancier, you can use megaphone. And also make sure you repurpose right so your podcast isn't just going out over a podcast posting service. You're also making sure that you're putting it up on Youtube, you're using it in your content marketing got touched on. Then you have to brainstorm your content theme. So what is the theme? Where the concept that will guide your podcast episodes? People search for podcast related to certain themes, topics, ideas. So you want to think of what is a content that's going to help me achieve my desired sales and or marketing objective. That is going to be your core podcast theme. What theme or idea it is every podcast episode relate back to? You can do conversational interviews, you can do solo shows, you can tell a story.

You also want to understand what type of content you will be producing. Will it be helpful and informative? Will it be inspirational, practical, conversational? So there's a variety of different types of themes that you can create your podcast around. Pick one so that you know what you want to be doing for your show and then set a recording and publishing schedule. So when are you going to record? If it includes guests, you have to find a way to get guests and to book them and did time, block time so you can record with that guest. Then when you're going to publish, you may want to create seasons so you publish a certain amount of episodes and then you take a scheduled break, or you can just keep it running a perpetuity and you can say I'm going to publish a podcast every Wednesday or every Sunday. Just make sure, whatever it is, you're comfortable with it you can maintain that schedule, because if you start to get an audience and they expect a podcast every Wednesday and you don't post for three or four weeks, you're going to lose that audience. So it's fine if you set the expectation that I'm going to post an episode every two weeks and stick to that. Stick to whatever you're comfortable with and be religious about it and set up a schedule...

...so that you are recorded, you are edited, you are done creating the marketing collateral if you want to, and you are posting every single time, week over week. So there shouldn't be any sort of ad hoc oh, I just recorded, let me post like, be purposeful about it, because it will help you structure your process in creating and distributing this podcast, which, again, is the secret to long term success. If you don't have a process around something, if you know the old the old saying goes, you know fail the plan, plan to fail. If you do not set up a process that will allow you to publish a podcast on time and have some sort of publishing schedule every single week, you will most likely fall off or it won't become a priority because you will lose your motivation after a while. It happens to everybody. So just to make sure that you set yourself up for success and have a process that you're comfortable with. After you have your publishing schedule and process, then, of course, your marketing plan. I touch on this a little bit at the beginning as well. So your repurposing clips from your podcast and into facebook, Linkedin, instagram, twitter,...

...youtube videos, reels, shorts, ticktock. You can take that content and push it everywhere. Push it to your blog, use questions that you've asked on your podcast as answers to similar questions on Cora. Drive traffic back from there. The highlights, takeaways, timestamp from your podcast can be typed into show notes that can be published to your blog or website for seo purposes. You can also link or all the resources mentioned on the podcast episode in your show notes as well. Then and after that, all you're doing is you're creating some graphics, some images that you can post and you can create those with canva that represent the podcast, maybe a picture of the person you're interviewing or picture of yourself as somehow representing the subject that you're discussing. You just have to have some sort of marketing plan in place so that you're repurposing the content, because it's enough work to capture the content and to edit the content and to post the content, but then repurpose that and get the word out. One more thing you think about in the titles. So titles drive search traffic and search results. So if you want people who are marketing executives to...

...find your podcast, make sure that you have keyword optimized and search optimized terms in your podcast titles and your description so that people can find your podcast when looking up a particular topic. All in all, these are the basic steps that it takes to start and grow a podcast. Most successful podcast they've done all these steps and they've just kept doing them, doing them, doing them. There isn't a lot of magic when it comes to growing a podcast. It's about showing up all the time for a period of time, for a couple years. That's how you grow your show. You have to build your tribe, build your audience, and of course, these steps are how you do that. Now, of course there's nuance, the niche little marketing things that you can do to grow your show. That's for another episode. For now, I just want you to get started. I want you to understand the benefits of a podcast, how you can use a podcast to communicate effectively with your audience, whoever that audience is. Build a brand around your podcast, built intimacy with your audience with a podcast and over time, after they've consumed your content, they've listened to your voice or the host of your podcast...

...voice, talk about things that are relevant to the potential buyer of your product or service or who you want to associate with in the audience or the tribe or the community that you're trying to build. Over time, trust will be built with a podcast and that will in turn yield revenue, sales, more followers, more opportunities. Whatever it is you want to accomplish, you have to know you want to accomplish, but whatever it is you want to accomplish, you can get there with a podcast by showing up again and again and again. So my call to action for this episode is to start a podcast. I don't care if you're doing it once a month or once a week, or if you're like Jild John Ley doomass entrepreneurs on fire, doing it once a day, which little bit crazy for some be starting out. But I want you to start a show and understand how that show can help you achieve your personal or your professional or your business objectives, maybe all them all at once, and I think that you'll be happy once you get started, once you build a process, it will allow you to continue long term.

You will start to see the fruits of your labor after one, two, three years and you'll be glad you started. It's not too late for podcast, so get started a sap. That's it for today. Remember any business questions you have. Don't worry, I got you. This has been another ten minute and bea have a great day. I'll see it tomorrow.

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