Should Your Company Be On TIKTOK?

ABOUT THIS EPISODE

Guest Teacher: Alessandro Bogliari @alexeidos 

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Welcome to the ten minute MBA in yourhost Scott de Clary, on ten, an NBA, I give you tools, tactic strategies,insights, that you can use to start scale grow or Tex Your Business. Today,your guest teacher is Alessandro Bugliari. He is the founder of theinfluence or marketing factory, one of the top influence or marketingfactories in the world. He is going to teach you how to effectively use ticktock for your brand yeah. Definitely No! I mean like ingeneral, I mean of course, like I can. I mean they're like different. He ofcase a is that I can talk about. Maybe let me start like w with some.That is an easy one. There is maybe be TC just to get there and then we can goon like in the in the alsen to be to be when it goes to be, to beat for me, ofcourse, to be more like difficult to talk about that, because there is more,like you know, things Obols in Toms of...

...like and years and realize, but thenthen they be to see as you can easily to understand. But let me sell likewith, for example, one. Maybe that is more in the INDEBT. You know we also represent talents ontic talk, so we also have like a roster of people that work with US and underour agency and when perfect example, it is that we have. These talent callcringe Carter on Tick Tock. He was Estis, but I like it was already like abig fun of dunking back in the days he has done like somany free videos about dunking. It was going to donkey every single morning.Getting a coffee talking about is a big like you know it was. It was like s somuch a big fun. You know like it was just talking like it hey. This is myday life. I want to shalt that with you and all the time there was like adunking cap or some product. You know usually coffee like in his end. Okay,so donkey reached out. You know and say like we want to do something, and thiswas at the beginning, when Charlie...

Damana was going out with the firsttraveling drinking, and so we outfit Dank in that way, for example, with ourtalent to go out there and Senta. There was this new product. What people lovedit is there we were combining together. They love the generally love of Tentio,of one of our talent for a certain brand and then, when he went out with,like you know, this promotion and Dunkin even sent him like Caston and Taylor merchandising, withhis name on their audience like his audience lovedthat because it was like oh you're, not just like selling out, like your youknow, if your your your account you're actually getting paid for like from abrand that you always as sponsor, even without, like you know, being paid inthe past. So I think that now we are going in the direction where Atheneslove to see in these corentin activities were going from a merepromotional content of like a bids to...

...actually co, creating co brandingthings especially imagine in the makeup and beauty industry. There are like alot of inflators that created the owner merchandising their own line of make atbecause these what people want to see they want to see the the is a face thatthey can trust behind that and not just any more a big corporation. So this islike you know one example, but we have done that for so many like you knowdifferent, like you know, industries, I'm talking about the music industry,we've been like you know. Back in the days again, we started to working withsunny music universal one music group whenever they had like a new lodge of asong or artist that we help at that, because you know you can use thatsoundtrack on tick talk for a new trend or astre challenger and people just toJut in on that are going to do use that song. And so you start them. You knowyou, maybe you pay five people, but at the end of the campaign, you're goingto have hundreds of thousands of videos created on that song and a personage ofthat are going to look on spotify or...

...apple music for that song, and this iswhy you see nowadays so many songs that goes from tick top to the bill borderand even Ol radio, because it's an like imagine, they're, like one million ofpeople, make content on that sound tracker. A percentage of that is goingto get interested in that I'm going to listen to that and even the artist getfamous and we have like a Oliveti is, I think, the biggest example of that orwe can start on tick top and become like a big big, like no sensation, sothat is more about, like it again more bets but, for example, the be to b. Wealso have, like you, know, interesting cases about, like anything that goesfrom banking to insurances. In that case, what we're done with some ofthese clients at is that we went in a way there. We know that some of thosecontents are sometimes a bit boring writer, so you don't want to watch.Maybe thirty minutes video or go through peds of like twenty pages, butwhat, if your favorite in Talker can...

...tell you in thirty seconds the benefitsof something like that about, for example, Your Bank? Why should switchto this band is more for young people? There are. Maybe they want to spendthis amount of money in fees? What, if I can tell you the Reis New Servicethat count you on that or like something that we saw a lot of itsinsurances, like insurances, especially for young people this year in thestates that more people save the money and more people understood that you notonly have to save money, but they have to be attention to many things, and oneof that is insurance. INSENSE is such a mess even from you like from Europe.When I moved here, it was like what is this like. I don't know what to do, andI realized that many Americans live like Bernard live in here. They don'tthey don't know. How does it work? So. Imagine if I think talker can explainyou in a few seconds, a Tinea, the basics on how to find insurance. So youK, O N, informative video of a wit. Thirty. Second, you can give away fiveGolan Nuggets, okay of Information and one of those it may be. It is apromotion to the new insurance platform...

...or whatever. So it's always acombination of like being in formative, be useful, but also being entertainingright for the audience. So again, you can really have the message in adifferent way and still drive traffic to a certain website, even in the bettyspace. What's the opportunity for brands with these short form videos, doyou see? Do you see all potential brands B, theBBC, eventually having to find a way to reach their consumer on on platformslike tick top, so I'd say that the majority yes they can. There is somemis conceptions and is said only be to see you know, clients can gother or theonly you know. Fresh companies- and you know like more like this and for youngpeople can be there. We actually work also for companies like in the bankingindustry, in the insurance industry in sometimes like farmer industry. Soagain, if you are crafted the message...

...in the right way, you can still donative content, but it s all the time. It is that not because everyone nowwants to go on to talk. You shoot like this is I said that I even like againstour own interest, but I think is that do not like to rush to something justbecause everyone is there. You still want to add your ton of voice. Youstill want to have your brand values that you don't want to just make fun ofyourself just because you want to go on tick, talk and maybe playing like thesilly brand. Okay, you can go on Tiktok, even without having to you know todance like. Finally, people are understanding is not just like fordances like it's a place where you can actually learn things you can learnabout marketing. You can learn about madicine, especially during comether,were a lot of professionals that were saying like what to do want not to doand why certain Lapatte were spreading and on so like now, it's really a Hab.Where you can learn things you can have fun and on so even if you're, like youknow someone in personal finance, you can you can give away like you knowlike different tips there, if you are...

...in the banking as well. If you are acoach, like everyone really can find their nith, actually the good thing ofTitanis, the algorithm like if you are consistent in an it you're going tolike your country, is going to be served to the same people that, likeyour content or similar contents, so actually everyone that is a certain ish-can actually get a lot of more initiate audience because of how the Achorisworks. COPRA ME to other social media so internationally. Yes, I think thatthe majority of brands even be to be can be there. You just have tounderstand that one you have to do and think in a tick, Tock natty way, so donot just think they're going to record something for Itaga, then you're goingto post it on tick tock or take up a short car of a youtube video and put iton Dick Talke in my work at once in a while, but other than that, people wantto see something at his desire for to talk and to understand before postinganything. What the community wants to see read their comments. Understand memore while trending that week, you know...

...so do some more research, because again,people on the dot are expecting certain type of content, and you want to givethem. You know what they like all right, that's it for today. I hope you let toMensa from Alesandro on how to properly take your brand to social. How to usetit talk, it's not easy, but he's been doing it for brands effectivelyglobally. So learn from the best. Remember any business question to have:don't worry, I got you. This has been another ten minute. NBA have a greatday, I'll see it tomorrow. I.

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