How to Use PODCAST GUESTING to Grow Your Business

ABOUT THIS EPISODE

Guest Teacher: Ryan Sullivan @sullybop 

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Welcome to the ten minute NBA, I'm yourhost is got de Clary on the ten minute NBA I give you tools, tactic strategies,insights, that you can use to start scale grow or Tex Your Business. Today,your guest lecturer is Ryan Sullivan. He is the founder of podcast principles.Make sure you go follow him on Linkedin at Sully Bob or you can go to hiswebsite. Podcast Principals Ryan is going to teach you how to be a guest ona podcast and how to leverage podcast for your business. Your Persona, yourbrand, so I'm going to throw it over to Ryan thanks so much for coming on.Let's get right into it. My name is Ryan Sullivan, founder ofpodcast principles, podcast launch and production made simply for coaches,consultants and entrepreneurs and to...

...day going to be teaching you exactlyhow to get booked on podcast to grow your business in four simple steps. Sothis is called the podcast guesting. God discover how to use podcastguesting to grow your business for free, so to start off. PODCAST guesting isthe best way to get involved in podcast. If you want to try out the medium, youwant to understand audio how podcast work. Thisis the best way to get in there and you can actually take value from being aguest. You can give value, you can receive value, you can network withpeople all these are different ways, or rather different. All of these aredifferent benefits to podcast guesting and all it takes is time to do this, soI always start with discovering your value as a guest on a podcast. You haveto be able to offer value to the...

...audience, especially when it comes tobusiness, marketing sales, anything where the audience expects to gainactionable tips, steps advice from you and obviously this is going to benefitthe podcast, the listeners and you because those people are eventuallygoing to want to work with you, especially if you have the problem thatthey solve but will get to that. The best way to find your value is toidentify your thing, your it factor say: You're, a coach. You know instead ofsaying I'm a relationship coach. I can help people in their relationships.Instead, you might say I'll give your listeners to proven three step processthat they can use right now to fix a broken relationship with anybody.That's a lot different than saying: Hey, I'm a relationship coach. I can talkabout relationships right, so what's that thing that you do specifically andthen framing it into a simple one to two sentences, this is exactly what Ido. This is the value that I provide on top of that building on. That is thesecond step, which is knowing your...

...audience as a speaker on as podcast. Wecan't provide value if we don't know if the listener actually has the problemhere, claiming to solve, if you're a life coach going off that coachingangle, if you're a life coach getting interviewed on a marketing podcast, itprobably doesn't make sense to talk about a yoga retreat or you knowsomething that is that that you did that doesn't have anything to do withyour value to discover what the audience needs. You have to go to yourclients and people that you work with. What are you solving for them? What areyou doing for them that you do best and a way to do this is to actually go inand ask these people. So how would you frame it? I'm going to use the earlierexample. I'm going to be interviewed on a marketing podcast. Is there anythingyou'd want to learn from a life coach to improve your work? The results herewill probably surprise you such a simple question, but going into peoplewho you've worked with or say the audience, people who would be in thataudience say: You're going off the same...

...example, a life coach on a marketingpodcast you're going to try to frame it, so you can help marketers right sogoing in and asking some marketers what this is. What I this is my value. Thisis what I do best. What are some things that you'd want to learn about thistopic? Okay, so that is the knowing your audience portion and I'll also getto how to determine you know what who that audience actually is and to makesure they're right for you and the third step is packaging. It providingthe right amount of value. In my opinion, you can never provide too muchvalue. I've never heard of somebody being interviewed or creating content.Saying man this. There was just too much value in this. It's just I'venever heard of that before so you've determined the IFFA. You know how toadapt to each audience by framing what you do now you have to package it sonow comes to meat and potatoes. How do you craft your offer? Don't overthinkthis step. It really is just creating...

...that simple framework. Those simpleactionable things that people can do based on what you do best right. So ithits the angle of it combines what you do great. It combines a problem thatthe audience is need solved that way. They know that you understand them andonce again you can never provide too much value, so just learning the bestway to package. It is extremely important. How do you do that simplywrite it out and then speak it as if you were talking about it on a podcastrecord? It listen back to yourself take some notes, and so, when you go toanswer that question on the podcast, it's like clockwork, you don't evenhave to think about it. It's instinct! It's second nature. You just knowexactly how to frame what you do for these people and then how to providethem. Those simple actionable tips when...

...you're, actually on the PODCAST andstep for which is a little more intense, is how to search podcast, how to pitchpodcast and ultimately get booked. I could write an entire guide. I can doan entire podcast just on this step, but if I was to put it in simple terms,you can browse Google podcast apple, podcast and spotify to find podcast inyour niche and then go connect with those folks on Linton. So there's otherdirectories, there's probably hundreds of podcast directories, but you can usethese major platforms and their categories are pretty solid. You can goin there find the host start to dive into their network and see what they'reall about then create a Google sheet or an excel document to track this. Sothat's tracking the nature, their show who their audience is, how manyfollowers they have their name, their email, etc. Super Simple things- andyou can outsource this. If you have the resources for that next join facebook groups and engage inthe community, you will find...

...opportunities to be a guest on smallshows, especially to start out, which is a great way to start doing. This sosmall shows they're looking to grow themselves and they're willing to takea chance on somebody who hasn't been booked on that many podcast before,especially if you know how to frame it. So you can also use Linkin for this tofind those hosts and talk to them directly and maybe just hang out intheir comment section for a couple weeks understand their audienceunderstand who's in there, because that's going to give you an indicationof your podcast of that podcast audience because remember: Podcast,don't have common sections, but linkedin and facebook does to wrap itup. The final thing in this search pitch and get booked section is thepodcast pitch checklist. So you can follow this checklist when you'rewriting out your pitch number one. Let them know who I am andwhat I do, who do I do it for how do I do it? Whatcan I do for you specifically or for...

...your audience specifically superimportant, a call the action in that pitch to book a call to respondwhatever it is and finally insist on getting a response, even if it's a knowtypically, what I say is I understand you're busy, but please do reply with asimple. No, if you are not interested instead of not answering at all, thattypically allows people to just tell me now and I can move on and we don't haveto guess or anything about if you're going to be on it or not. Instead ofsaying Oh, I hope to hear back. That's just everybody says that it doesn'twork. You might as well just say hey if you want to want to do this reply withno, please. I really appreciate it so before you start being a guest onpodcast, take the time to write out these steps. So you don't find yourselfjust wondering what to say curve balls happen, but the more planning andpreparation that you do the better and let me also say that just in a sidehere is that nutrition, physical and...

...mental health are half of this equation.In my opinion, a podcast is a mental game. You have to be on your gamementally if you want to perform the best, and if you don't have your energyright on these things nobody's going to want to listen, nobody's going to wantto work with you. It's really important to make sure you're in the rightmindset and I've been helping. Podcasters do this. For years I startedmyself with my own podcast in two thousand and eighteen and since then,I've been helping other people launch podcast host podcast. Anything podcastrelated. That's right up my alley. So those are my tips, my simple frameworkfor getting booked on podcast, so you can expand your business. Thank you. Ireally appreciate it once again: Ryan Sullivan founder of podcast principles,all right, that's different today. I hope you got some value from RyanSullivan on Best Practices for how to actually be a good guest on a podcastand how you can leverage that for your brand, remember any business questionsyou got. Don't worry, I got you. This...

...has been another ten minute. NBA have agreat day I'll, see you tomorrow. I.

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