How to Turn Your LINKEDIN Into a High Converting Lead Generation Machine (The LinkedIn Funnel)

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Welcome to the ten minute MBA, I'm yourhost Scott de Clary on the tem in NBA. I give you actionable insights tips andstrategies that you can use tomorrow to start scale or grow your business.Today, I'm going to be teaching you how you can use Linkin to be just aseffective as your website for driving leads driving revenue for Your Business,I'm going to teach you how to build out a linked in funnel and don't worry I'll,explain exactly what that is, but first, let's talk about linked in so I want tofirst clarify some things and define some things around Linkin, becauseLinkedin is one of the most powerful sales tools and marketing tools thatyour business can use. But when you first think length in you may think afew things you may first think: okay, it's another social media platform.Okay, I do outbound prospecting on Linton, or perhaps I do contentmarketing on Linkedin by posting. So...

...maybe that's what you think. Linkedinis and you're not wrong, but there is another piece of linked in that youhaven't considered yet that most people haven't considered yet and that's thelinked in funnel. That's setting up your linked in profile in a way thatactually drives revenue drives leads for your business with an actual funnelformat that replicates what you would be building on your website with theculto action and everything in between. So I'm going to walk you through whatthat is and why you should do it now, where does the linkedin funnel comeinto play? Well, first of all, let's look at the different components oflengthen length in one of the most powerful social media platforms. Thetargeting options are endless to target who you want to sell to. It definitelyhas an added advantage if you're doing a business to business service orproduct or software, it's definitely easy to target business leaders thatyou could potentially sell to, but let's say you've already bought intoLinkedin and let's assume that you're already doing the following things,because you should already be doing the following things. Those things areposting regularly on Linkedin. So you...

...are posting content. You are gettingeye balls to look at your profile and then the second thing would be. You areprospecting through Linkedin, so you are sending out bound messages to yourpotential ideal customer profile or buyer persona. You are either doing itto people that you're already connected to you are connecting to New People andreaching out to them or you're, using something like linked on salesnavigator, to reach out to the people that you want to sell to say, you'redoing those two things that is a classic content, marketing and outboundstrategy. But what about once people receive a message from you or whatabout once? People see some of the content that you're putting on Linkedinand then they go to your profile. Well, that is where the linked on funnelcomes into play. That is where there is usually a missed opportunity. So whatthe lengthen funnel is is it is already assuming that you are publishingcontent, it's already, assuming that you're running outbound messages andyou're selling and you're pitching the...

...people on Linkedin, because once you'redoing those things, people are going to start. Looking at your profile and yourprofile is one thing that people don't quite optimize, don't quite takeseriously. So what I'm going to teach you right now is how to turn yourprofile into a landing page that converts so that once somebody seesyour post on Linton once somebody gets your message, they are going to then goto your profile, because that's what everybody does they're going to take alook at who the hell is this person and then that's where we're going to havethe opportunity to get them to actually convert so to set up a linked in funnel.First, we have to understand what the traditional final looks like on alanding page. So on a traditional landing page on your website, you'regoing to have the following components: You're going to have you're going tohave a landing page you're going to have a url you're going to have a heador image a hero, image. There's going to be some sort of text that describesyour product once somebody sees that hero images may be going to be a littlebit of copy or writing below that hero. Image is going to describe your valueproper, our nique selling proposition or something about your product or yourfeature sets or some social proof or some customers you've worked with andthen there's going to be a call to...

...action and that call to action is goingto be to leave your email. It's going to be to request a demo, it's going tobe to sign up for a free trial. It's going to be to reach out to your salesteam for more information and that's at its core. What a funnel is it's notmuch more complicated than that, and what each piece of that funnel is meantto do is is meant to capture attention. When somebody hits the landing page,they see an image to see a hero, image, there's some great copy that gets theminterested. Then it's supposed to it supposed to basically sell them on theproduct by answering questions or solving pain, points or problems thatyour customer could have, and that solution is articulated in a text onthe landing page and then there's an enticing call to action to get peopleto take action. Take the next step and that's a basic final, now we're goingto take that model very, very rudimentary model. So if you're a salespro you're already saying, there's a lot more steps, I know, but let's keepit simple for now, I'm going to take that model and we're going totransplant it into Linkin, where there's a huge, missed opportunity. Soon Linkedin you have your linked in profile. I want you to open your linkedin profile right now, so you can follow...

...along. This is an audio. This is anaudio format that I'm going to be teaching you this on. But there is alot of visual elements that I have to articulately describe so that youunderstand exactly what I'm talking about. When you go to a Linton profile,you see a head or image. You see a profile picture. You see a littledescription of that, usually that person's job or what they're doing, andthen you have the option to scroll down on the page. You see a summary and thatusually somewhat looks like a little bit like an online resume and then, ifyou scroll a little bit farther down, you will see all their job of historyand what not? So what I'm going to suggest you do is we're going tooptimize all these pieces so that they're very similar to a websitefunnel, because remember people are getting your outbound messages, they'regoing to your profile, they're, getting and taking a look at your content,they're checking out your profile, saying who you are so when people go toyour profile, your linked in profile. Let's start at the top. This is whatwe're going to do so for the head or image you're, going to have an imagethat sesicle describes or shows what...

...you do for a living. So if you areselling a product, your head or image should be promotional. It should besaying, for example, if you're selling marketing technology or, if you'reselling dog food or, if you're selling industrial, three D printers, you areputting a picture that shows what you do and you can actually have some copyin that picture. That says, for example, if you're selling some marketingsolution, it could say something along the lines of grow. Your revenue with exproduct get unfiltered visibility into what's happening with your customers,your their companies and their market with x product and by the way, that's aslogan that I mildly transformed from Gong. So I'm I was studying themearlier today before this. So if you recognize that, that's where it is from,but you get the point, so you are in a very short sentence in that head orimage on Linton describing exactly what you do for your customers, so that whensomebody sees your linked in profile you're in one line, one sentence, youare articulating exactly what your...

...company does or what you sell. Ifyou're a solo preneur and that line, that's in your head of profile shouldbe exactly the problem that the person who you're potentially selling to istrying to solve. Okay. So now you have your heater picture set up properly andI would actually recommend you go look at gongs employees go N G, dot, Iogongs employees on Lindon. They all build incredible brands on Linkedin. Soafter you have your header photo, then you have your profile photo, which Godforbid, if you haven't put one in it, please put one in just your face: Welllit simple to the point so that people can see who they're dealing with andthen under that photo you're going to have what Lincolnrefers to as your headline, which is usually just what people's current jobtitle is, but I would say that you should double down on that value, propthat you have in your head or photo and say something like helping. Customersuncover lost revenue or helping customers better understand theirmarkets, something that in one line,...

...explains exactly what you do or helpingcustomers tenax their revenue with in depth brand in sight or somethingsomething that tells your potential audience customer prospect. It'slooking at your profile, exactly what you do and you're going to put that inyour headline just below your header photo your profile photo your name andthen you're going to have this little blurb. So now you have a hetor thatshows what you do and talks about what you do. You have a headline that speaksabout what you do. The person who's looking at your profile is nowinterested they're, going to keep reading they're going to keep scrolling,and that's when you have the opportunity to bring them into yourfunnel so as they keep scrolling they're going to see the about sectionor the summary Section, and usually people use this as a little resume. Butwhat I'm suggesting you do? Is You double down on what you're trying tosell or you're trying to position or you're trying to market? So you can gointo detail about what problems you're solving what services you offer...

...one linked in profile that does thisexceptionally well is Mahela Alexis. She speaks about her story, her originstory and then she quite literally list out her services. Now she is anindividual, independent consultant, but if you are representing a company, youcan list out exactly what problems your product solves for, and you can alsospeak about. Some company wins some social proof. Some customers that yousold to some rewards that you've won some incredible accomplishments. You oryour company or your product have helped somebody achieve you're. Writingall of this in your about section, because now they've been interestedwith your header and your profile picture now: they're learning andthey're, exploring and they're starting to build trust, they're starting you're,starting to build trust with them. Actually, because now you are talkingabout what you do and as they scroll farther down the page they're going tolearn a little bit more about you, they're going to learn, learn a littlebit more about what products or services you offer and then quitesimply, you're going to have a call to action or a C TA in your linked inSummery section. So after you explain a...

...little bit more about you, you speakabout some of your wins. You describe some of your best customers or mostimpressive company stats, you're, going to talk about your products and thenyou're going to say what your call to action is. What do you want your c Tato be? Do you want them to book a demo? Do you want them to email? You do youwant to put a caley link in there. Do you want them to send you a message onLinkedin? You can look at Michaela's profile again because she says most ofthose things in here called to action at the bottom of her summary Section inher linkedin profile, but choose a call to action. That's relevant to you. Theone that you highlight here will be the one that they take, so I wouldn'tconvolute it with too many things. If you're just trying to sell a product orhop on a discovery, call your you just want to get them on the phone then makethat very clear. Don't give them a ton of option, make it Super Super Sussinand have that at the bottom of your summary. So after they've seen yourprofile, they've seen your header they've, seen your headline they'veseen what you're about they've read a little bit about you now they'reinvested and now there's an actual option for them to take action andreach out to you and whatever, whatever...

...thing that looks like whatever methodor mean, that is for your particular product or service. At the bottom ofyour summary now you have just effectively built out a funnel on yourlinked in profile and that took all of what maybe a couple minutes of puttingtogether some copy thinking through how you want to present yourself, yourcompany and then talking about your products and services. It doesn't takemuch and very few people do it. Now, I'm not saying this is going to be theend. All for you closing. You know a hundred million dollars in business,but I'm saying that if you don't have it there, it is definitely a missopportunity and if you are selling products that are not d, TC or consumerbrands, and you can even make an argument that you should be on Linkedin.But if you are selling any semblance of a business to business or be to beproduct, you have to be on linked in and you have to set your profile uplike a funnel, so that as people consume your content, they read yourmessages. They're hitting your profile your profile as like, a funnel andthere's an opportunity for that to lead to an actual lead and or potentiallysale. That's how you set up a linked in...

...funnel that functions very similarly toa website funnel now. I know that didn't cover the messages that youshould be sending when you send DM on linked in or when you sent Enma onLinkedin or the type of content you could create, but that's for anotherday this is one part of selling on Linton that I think people need to do alot. More of so, I hope that was helpful. Set up your linked in profileturn it into a funnel and all of a sudden. You have a whole other piece ofdigital real estates, not that is now generating leads for you. I hope thatwas helpful. This has been another ten minute NBA. I will see you tomorrow,Yay. I will see you tomorrow. Yeah T.

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