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How to Start and Grow a YOUTUBE Channel

ABOUT THIS EPISODE

The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.

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Welcome to the ten minute MBA. I'm your host, God declary. On the ten minute MBA, I give you useful tips, tricks, strategies insights so you can use the start scale grow n x Your Business. Today I'm going to be teaching you how to get started on Youtube, the second largest search engine in the world, only second Google, and one of the most important content platforms that you have to take advantage of. And a lot of people are skeptical or shy or feel like they don't have the technical prowess to edit video and put it on Youtube. But I'm telling you right now, youtube is a social social platform that you really want to figure out. It is easy to use, it allows for maximum exposure and search engines and there's a huge audience. Of course. There's billions of registered users. It is a great place to get yourself or your business discovered. So I just want to touch on a few points. Each one of these steps, I would...

...say, is a topic in and of itself, but still we can touch briefly on some points that can help you just get things started. So the five points I want to touch on our how to choose a theme for your channel, how to brand your channel, how to optimize your channel for maximum exposure, how to choose the best content for your channel and how to grow your subscriber base. So let's jump right into it. So the first one, of course, is channel focus. So when you're setting up for Youtube Account, there's tons of guidelines on actually how to set up your account and whatnots I'm not going to go into that, but let's talk about the focus of your channel. What is the content going to be? And laying the ground rope for your channel early on is the key to your success. In fact, the one thing that often separates successful channels from flops is careful planning. is building a theme or a content strategy. So you want to make sure that you have one main topic for your channel. Later on. You can iterate, you can try, you can ab test, but have a theme will make it easier for you to grow your audience because they will know why they're going to your channel. Sometimes people have multiple channels for multiple different...

...types of content, but it's confusing to the audience. So the key is to create a channel that is focused and the livers content that is relevant to one main niche or niche, if you're from the states, so begin by jotting down ideas and notes if you want to start creating a channel, to start ideating on what you think you're going to put out into the world. Research your market in order to better understand what kind of information they're looking for, what style of content, what overall tone is most likely going to resonate with your audience. Look at your competitors. What are they putting out? What are your successful competitors putting out in terms of successful measure it against their youtube audience and engagement and views versus, potentially some of your competitors that are not so successful on Youtube. And you want to really, with any social strategy, create one seamless brand where you're visible and all major platforms, and this the experience, the content, the niche that you get across all platforms is the same. So your audience can easily migrate from Instagram to Youtube, the twitter and of course the form out of the content is going to be a little bit different, but ultimately they're going to be getting the same vibe.

They know who they're getting. If they go to Scotts Youtube, they're going to get the same Scott on twitter it's going to be the same thing. I'm not talking about cars on twitter and dogs on Youtube, for example, right. And also, you want to make sure you're fulfilling a need. So is the content you're putting out actually useful to your audience or is it just more vanilla content that's already out in the world and that's not what the world needs? So you want to focus on a theme, you want to research your competitors and you want to fulfill a need. Now, in terms of the actual style of channels that are popular, here's a few examples. You can do like a how to or tutorials or do it yourself or dy. You can also do a best of clips if that works for your segment or your industry. You can do tech videos or walk throughs. You can do if you are looking for more of a personal channel, you can do like crafting or cooking or travel. But usually ex explaining something, teaching something or best of is a great way to attract a target audience and be entertaining and or educational. So after you figured out, you know, the...

...theme for your channel, you'd decide what type of content you're going to put out, figure out a channel name. Obviously that's going to be something that is searched. So if you want to optimize your channel name so it represents your brand potentially includes keywords that are relevant to your audience, that's all something to think about. A lot of loggers just use their own personal name, but you can also use your business name with some keywords. So, for example, my Youtube Channel is Scott dclarie success story podst cast. I want people to find my channel if they search Scott Clary or success story podcast. You I've my channel in the past has been Scott declary business and marketing education, if I'm not mistaken, if I remember correctly. So there's a couple different options and that would just mean that if somebody's looking up business and marketing education, they would find my channel as well. I'm so those are just some tips for the name. Now, once you have your channel, you have to develop a keyword strategy. So understand like you would on your website, when you're looking for keywords that are going to cater to your target audience. What are the keywords that drive traffic, that against the audience that you...

...want to see your content. So, for example, if you are selling marketing solutions and marketing technology, you're going to look at all the keywords that are going to bring in people that are interested in Martech and marketing technology, in marketing tools whatnot. So you want to do a little bit of keyword research. You're going to include those keywords in your actual hashtags, but you're also going to include those keywords in your about section so that when somebody searches for those keywords across youtube, there's a better chance that your channels going to show up. So by doing this you're optimizing your channel. You're also going to optimize your video descriptions with those keywords so that they are focused on both your audience and search engines. So that means that you're not only writing descriptions, writing about using keywords for search engines, but you're also using keywords that properly articulate and describe what you're doing so that if your audience reads the about section, if your audience reads a video description, they under understand easily quickly...

...exactly what it is you do. Don't keywords stuff. It doesn't work. Your audience is going to read right through that. Google will probably read right through that. And if you are looking for tools that can help you find keywords that are relevant for your product or your niche, your industry. You can go to hypersuggestcom, you can go to word track ercom, you can go to Google Keyword search, Mas a, drafts, there's a few different tools. All of them will help you find keywords for your industry and these keywords you can include a like I said, in your about section or your description. If you're looking for actual tags, or maybe you know that little portion where you put in tags for your video. So you can, I think you can, put up the five hundred characters worth of tags. You can use a tool called to buddy. I use that, or you can use tags for Youtube. These two services will tell you what tags you should put in your actual video so that it drives the most traffic, and how relevant those tags are against the audience that regularly checks out your channel. So after you have figured out your channel, theme, type of content, your...

...keywords, your tag then you want to brand your channel. So cover art. You can go to ninety nine designs, you can go to upwork, you can use canva, so create a header profile picture that easily shows and describes what it is this channel is all about. So the second that somebody hits that channel, they're going to see your cover art or your channel art and they are going to understand what you speak about when you post videos, what type of content they should expect, and make sure that that cover art clearly displays this, because you have about five seconds to capture a new audience members attention and if they are confused as to what your channel is all about, unless you're famous, there's a good chance they're not going to stay and investigate anymore. So use that cover art as a visual representation of your channel so you can quickly capture their attention and prompt them to investigate your channel more. Now that you've have your whole channel set up, of course, the next piece would be to create content. So your first video you create is...

...probably not going to be great, but that's fine because practice really makes perfect and you got to try and try, and you're going to create a lot of horrible pieces of content. That's normal. The more you create faster, the easier it will be. The quality will improve, I promise. We're going to go back to the research and the competitive intelligence phase of your Youtube Channel, where you were trying to explore your competitors were doing. Go back watch competitor videos, see what they're doing, take notes, pay attention to the format, the structure, the pacing, the length of the video. Start creating videos based on what works and then create a content schedule and stick to it. By content schedule, I mean you're holding yourself accountable to post one video every week minimum. And just a very quick editing tip. When you're editing your first video, the main thing you really want to do on Youtube is to try and keep the pace of the video up. So you want to remove as many unnecessary pauses, US and Ors, but stumbling on words lags, so that the content flows smoothly and it keeps the viewers attention.

And when you're just starting out, you can save a ton of money just by editing your own videos. You can use adobe premiere. You'll pay a couple bucks a month to use it, but it has every single tool you'll ever need to edit your videos. Some of the biggest bloggers in the world, the Paul Brothers, they started on premiere, as many other video editors do as well. Or, if you want to follow what Casey Nestat uses, he uses final cut pro. Again, super feature pack super user friendly. It's going to give you all the tools you will ever need to create youtube content. If you want to use free tools, you could use something like Imovie. It has a few less tools and features, but I'm sure it will be just fine for most people starting out. But between those three tools, you should learn how to edit your own videos first before you hire someone. Not only will it save you a ton of money, it will allow you to edit your own videos. If you do hire somebody in the future and perhaps they're sick or they're off, or you have to cover for them, or they don't get something done in time, or life happens...

...and you have to put up a video, it's really important you can edit your own videos. Also, if you can edit your own videos, you know how to manage people that edit videos, because if you don't edit your own videos, you're going to have some people to take advantage of that and take advantage of you and lie about how long it takes or how much energy or time or effort they should put into a video it doesn't require that much editing and perhaps maybe not be a hundred percent honest of it where they should bill you or charge you. So I'm not saying everybody's going to do that, of course but I'm just saying it always helps if you're managing somebody who's doing something, to know at least a cursory level of how to do it. You don't have to be an expert at it, but it definitely helps if you know a little bit. And after you have your content schedule and you're creating and you're editing and your uploading videos, perhaps on your own at first, but then eventually maybe you're hiring somebody. Now you have to grow your subscriber base. Now, fortunately, youtube is a search engine. It is the second largest search engine in the world, second to Google. So if you do create good content and you follow all those items that I just listed where you're searching the right keywords and you're including those in your about and...

...your video description, you have the right tags on your videos, all of that will allow your videos to be discovered. Generally. If you aren't getting a lot of traction, it's either because you have only been just doing it for a very short period of time or if you have been doing it for a significant period of time, and by significant I mean like a hundred plus video then you're not getting a lot of traction. That kind of just means your content may not be that great and you should try a different angle or a different niche or a different way of educating or entertaining your audience. But if you continuously create content and it's good quality content, people will find it people will subscribe. So the number one tip on growing a subscriber base would be to continuously build your library of content. That's why creating a content schedule is so important. If you can put out one video per week, or even every other week or even every month, it's fine, it's whatever you want to do, but be consistent and spend a couple months or even a year publishing to your channel before you start to second guess yourself and second guess...

...your content. It takes a long time to get started, but once you get started, the ball starts rolling and you'll start to see the growth. If you want to expedite the growth, of course traditional marketing methods work. You can use paid ads on Youtube. You can cross pollinate your audiences from other social channels and advertised and post your youtube videos and other channels. Of course, that's always something I'll recommend. You can also do collaborations with other youtubers where you can do a video together and then you can tap into their audience and vice versa. There's a few other ways you can grow quicker, but the number one way is to just be consistent and continuously put out content. All in all, creating a successful youtube channel isn't really rocket science, but it does require tons of time, commitment and focus. And if you start now, in a few months you will be a better content creator, you will be a better video creator, better Youtuber, better content marketer and you will start to see the benefits. One thing that I've always noticed about youtube is it is the social platform that puts your face in a video in...

...front of the world, and that is such a powerful thing. When you do that, when people consume minutes, hours, sometimes days of content of your head saying something to them, there is a level of trust built that you cannot build on any other social platform, long form video. If somebody is consuming your content for a significant period of time, there is an affinity built between you and that person, even though you never spoken of the person in real life, but they know who you are and they will start to consume more of your content on other social channels. They will purchase product services Youtube. Once you build a strong subscriber base. In my opinion, is the one social channel that has the highest Roy and carries the most weight versus all other social channel you can look at people's Youtube channels. If they have significant youtube followings, they will have significant instagram following, significant twitter followings, big and big and responsive email lists, but you can't say the same for...

...twitter. Somebody could have a million followers on twitter and no one on instagram and no one's ever subscribe to their email list and nobody hits their website, nobody follows them on instagram. It's because the video factor is what differentiates Youtube and why I'm so bullish on Youtube and why everybody should have started yesterday on Youtube. But of course the best time to start was yesterday and the second best time to start is today. So use this podcast as your call to action to start on youtube a sap. Start creating, start getting better. Watch where you're at, see where you're at in five years, ten years from now. Anyways, any business questions you ever have, don't worry, I got you. This has been another ten minute MBA. That's differ tonight. I'll see you tomorrow. Different tonight. I'll see you tomorrow different tonight.

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