How to Start and Grow a YOUTUBE Channel

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Welcome to the ten minute MBA, I'm yourhost got de Clary on the ten minute NBA. I give you useful tips, tricksstrategies, insight, so you can use the start. Scale Groten Your Business Today,I'm going to be teaching you how to get started on Youtube. The second largestsearch engine in the world. Only second Google and one of the most importantcontent platforms that you have to take advantage of and a lot of people areskeptical or shy or feel like they don't have the technical prowess toedit video and put it on Youtube. But I'm telling you right now: Youtube is asocial social platform that you really want to figure out. It is easy to use.It allows for maximum exposure and search engines and there's a hugeaudience of course, there's billions of registered users. It is a great placeto get yourself or your business discovered. So I just want to touch ona few points. Each one of these steps,...

I would say, is a topic in it of itself,but still we can touch briefly on some points that can help you just getthings started. So the five points I want to touch on are how to choose atheme for your channel: How to brand your channel, how to optimize yourchannel for maximum exposure, how to choose the best content for yourchannel and how to grow your subscriber base. So let's jump right into it. Sothe first one, of course, is channel focus O when you're setting up for youdid account there's tons of guidelines on actually how to set up your accountand what not I'm not going to go into that. But let's talk about the focus ofyour channel. What is the content going to be and laying the ground or for yourchannel early on is the key to your success. In fact, the one thing thatoften separates successful channels from flops is careful planning isbuilding a theme or a content strategy. So you want to make sure that you haveone main topic for your channel later on. You can iterate you can try, youcan a be test, but have a theme. It will make it easier for you to growyour audience because they will know why. They're going to your channel,sometimes people have multiple channels...

...for multiple different types of content,but it's confusing to the audience. So the key is to create a channel that isfocused and delivers content that is relevant to one main niche or niche ifyou're from the states so begin by jotting down ideas and notes, if youwant to start creating a channel to start ideating on what you think you'regoing to put out into the world research your market in order to betterunderstand what kind of information they're looking for what style ofcontent, what overall tone is most likely going to resonate with youraudience? Look at your competitors. What are they putting out? What areyour successful competitors putting out in terms of successful measure againsttheir youtube audience and engagement and views versus potentially some ofyour competitors that are not so successful on Youtube, and you want toreally with any social strategy, create one scans brand where you're visible atall major platforms? And this the experience, the content, the niche thatyou get across all platforms is the same, so your audience can easilymigrate from Instagram to Youtube the twitter and, of course, the form out ofthe content is going to be a little bit different, but ultimately they're goingto be getting the same vibe. They know...

...who they're getting if they go toScott's youtube they're going to get the same Scott on twitter, it's goingto be the same thing, I'm not talking about cars on twitter and dogs onYoutube, for example. Right and also you want to make sure you're fulfillinga need. So is the content you're putting out actually useful to youraudience, or is it just more vanilla content, that's already out in theworld and that's not what the world needs. So you want to focus on thetheme you want to research, your competitors and you want to fulfill inneed now in terms of the actual style of channels that are popular. Here's afew examples you can do like a how to Oritas or do it yourself or DII. Youcan also do a best of clips if that works, for your segment or yourindustry, you can do tech, videos or walk through you can do if you are looking for moreof a personal channel, you can do like crafting or cooking or travel, butusually explicating. Something teachingsomething or best of is a great way to attract a target audience and beentertaining an end or educational. So...

...after you figured out, you know thetheme for your channel, you decided what type of content you're going toput out figure out a channel name. Obviously that's going to be somethingthat is searched. So if you want to optimize your channel name so itrepresents your brand potentially includes key words that are relevant toyour audience. That's all something to think about a lot of loggers just usetheir own personal name, but you can also use your business name with somekey words. So, for example, my Youtube Channel is Scott De clary success story.PODCAST. I want people to find my channel if they search Scott Clary orsuccess story. PODCAST I've, my channel in the past, has been Scottie clarybusiness and marketing education. If I'm not mistaken, if I remembercorrectly so, there's a couple different options, and that would justmean that if somebody's looking up business and marketing education, theywould find my channel as well I'm. So those are just some tips for the name.Now, once you have your channel, you have to develop a keyword strategy sounderstand, like you, would on your website when you're looking forkeywords that are going to cater to your target audience. What are the keywords that drive Traffici, that against...

...the audience that you want to see yourcontent? So, for example, if you are selling marketing solutions ormarketing technology, you're going to look at all the key words that aregoing to bring in people that are interested in Mar Tech and marketingtechnology and marketing tools. What not? So you want to do a little bit ofKeyword, research, you're, going to include those keywords in your actualhashtags, but you're also going to include those key words in your aboutsection so that when somebody searches for those key words across youtube,there's a better chance that your channel is going to show up. So bydoing this, you're optimizing, your channel you're also going to optimizeyour video descriptions with those key words so that they are focused on bothyour audience and search engines. So that means that you're, not onlywriting, descriptions writing about using keywords for search engines, butyou're also using keywords that properly articulate and describe whatyou're doing so that if your audience reads the about section, if youraudience reads a video description, they understand easily quickly exactlywhat it is. You do don't keyword stuff,...

...it doesn't work. Your audience is goingto read right through that. Google will probably read right through that, andif you are looking for tools it can help. You find keywords that arerelevant for your product of your niece, your industry. You can go to hypersuggestod. You can go to war tracker, you can go to Google Keyword, search,Mas, Ahrs, there's a few different tools. All of them will help. You findkey words for your industry and these key words you can include a like. Isaid in your about section or your description, if you're looking foractual tags- or maybe you know that little portion where you put in tagsfor your video, so you can, I think you put up the five hundred charactersworth of tags. You can use a tool called to buddy. I use that or you canuse tags for Youtube. These two services will tell you what tags youshould put in your actual video so that it drives the most traffic and howrelevant those tags are against the audience that regularly checks out yourchannel. So after you've figured out...

...your channel theme type of content,your key words your tag, then you want to brand your channel so cover art. Youcan go to ninety nine designs. You can go to upwork. You can use canvas to create a header, a profile picture that easilyshows and describes what it is. This channel is all about, so the second atsomebody hits that channel they're going to see your cover, art or yourchannel art and they're, going to understand what you speak about whenyou post videos what type of content they should expect and make sure thatthat cover art clearly displays this, because you have about five seconds tocapture a new audience members attention and if they are confused asto what your channel is all about, unless you're famous there's a goodchance, they're not going to stay and investigate anymore, so use that coverart as a visual representation of your channel. So you can quickly capturetheir attention and prompt them to investigate your channel more now thatyou've have your whole channel set up. Of course, the next piece would be tocreate content, so your first video you...

...create is probably not going to begreat, but that's fine, because practice really makes perfect and yougot to try and try and you're going to create a lot of horrible pieces ofcontent. That's normal! The more you create faster, the easier it will be.The quality will improve. I promise we're going to go back to the researchand the competitive intelligence phase of your Youtube Channel, where you weretrying to explore what your competitors were doing. Go back, watch competitorvideos, see what they're doing take notes, pay attention to the format, thestructure, the pacing the length of the video start, creating videos based onwhat works and then create a content schedule and stick to it by contentschedule. I mean you're holding yourself accountable to post one videoevery week, minimum and just a very quick editing tip when you're editingyour first video. The main thing you really want to do on Youtube is to tryand keep the pace of the video up. So you want to remove as many unnecessarypauses US and ors buts, stumbling on words legs, so that the content flowssmoothly, and it keeps the viewers...

...attention and when you're, juststarting out, you can save a ton of money just by editing your own videos,you can use a Dobi premier, you'll pay a couple bucks a month to use it, butit has every single tool. You'll ever need to add your videos. Some of thebiggest loggers in the world, the Paul Brothers- they started on premier asmany other video editors do as well or if you want to follow what case Nestauses, he uses final cut pro again super feature: Pack, Super User Friendly.It's going to give you all the tools you will ever need to create youtubecontent. If you want to use free tools, you can use something like I movie. Ithas a few less tools and features, but I'm sure it will be just fine for mostpeople starting out, but between those three tools. You should learn how toedit your own videos. First, before you hire someone, not only will it save youa ton of money, it will allow you to edit your own videos if you do hiresomebody in the future and perhaps they're sick or they're off or you haveto cover for them or they don't get something done in time or life happens,and you have to put up a video. It's...

...really important. You can edit your ownvideos. Also, if you can edit your own videos, you know how to manage peoplethat edit videos, because if you don't edit, your own videos, you're going tohave some people to take advantage of that and take advantage of you and lieabout how long it takes or how much energy or time or effort they shouldput into a video. It doesn't require that much editing and perhaps maybe notbe a hundred percent honest of it. What they should bill you or charge you. SoI'm not saying everybody's going to do that, of course, but I'm just saying italways helps if you're managing somebody who's doing something to knowat least a cursory level of how to do it. You don't have to be an expert atit, but it definitely helps if you know a little bit and after you have yourcontent, schedule and you're creating and your editing and your uploadingvideos, perhaps on your own at first but then eventually, maybe you'rehiring somebody. Now you have to grow your subscriber base now, fortunately,youtube is a search engine. It is the second largest search engine in theworld. Second to Google, so if you do create good content- and you follow allthose items that I just listed, where you're searching the right key wordsand you're, including those in your...

...about and your video description, youhave the right tags on your videos. All of that will allow your videos to bediscovered generally. If you aren't getting a lot of traction, it's eitherbecause you have only been just doing it for a very short period of time orif you have been doing it for a significant period of time and bysignificant I mean like a hundred plus videos and you're, not getting a lot oftraction. That kind of just means your content may not be that great. Then youshould try a different angle or a different niche or a different way ofeducating or entertaining your audience. But if you continuously create contentand it's good quality content, people will find it. People will subscribe, sothe number one tip on growing a subscriber base would be tocontinuously build your library of content. That's why creating a contentschedule is so important if you can put out one video per week or even everyother week or even every month, it's fine, it's whatever you want to do, butbe consistent and spend a couple months or even a year publishing to yourchannel before you start to second...

...guess yourself and second guess yourcontent. It takes a long time to get started, but once you get started, theball starts rolling and you'll start to see the growth. If you want to expeditethe growth, of course, traditional marketing methods work, you can usepaid ads on Youtube. You can cross pollinate your audiences from othersocial channels and advertised and host your youtube, videos and other channels.Of course, that's always something I'll recommend. You can also docollaborations with other youtubes, where you can do a video together andthen you can tap into their audience and vice versa. There's a few otherways you can grow quicker, but the number one way is to just be consistentand continuously put out content. All in all, creating a seceta YouTubechannel isn't really rocket science, but it does require tons of time,commitment and focus, and if you start now in a few months, you will be abetter content creator. You will be a better video creator, Better Youtube,er, better content, marketer, and you will start to see the benefits. Onething that I've always noticed about Youtube is: It is the social platformthat puts your face in a video in front...

...of the world, and that is such apowerful thing when you do that when people consume minutes hours, sometimesdays of content of your head saying something to them. There is a level oftrust built that you cannot build on any other social platform. Long formedvideo. If somebody is consuming your content for a significant period oftime. There is an affinity built between you and that person, eventhough you never spoken to the person in real life, but they know who you are,and they will start to consume more of your content on other social channels.They will purchase products. Services Youtube once you build a strongsubscriber base. In my opinion, is the one social channel that has the highestRoy and carries the most weight versus all other social channels. You can lookat people's Youtube channels if they have significant youtube followings,they will have significant instagram following significant twitter,followings, big and big and responsive...

...email lists. But you can't say the samefor twitter. Somebody could have a million followers on twitter and no oneon instagram and no one's ever subscribed to their email list andnobody hits their website and nobody follows them on instagram. It's becausethe video factor is what differentiates Youtube and why I'm so bullish onYoutube and why everybody should have started yesterday on Youtube. But ofcourse, the best time to start was yesterday and the second best time tostart is today so use this podcast as your called action to start on Youtube,a sap start creating start getting better watch where you're at see whereyou're at in five years, ten years from now anyways any business questions youever have. Don't worry. I got you. This has been another ten minute NBA atdifferer tonight. I'll see you tomorrow tip for tonight I'll see you tomorrow,differer tonight.

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