How to Hire an AMAZING TEAM (Part 1)

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Welcome to the ten minute MBA in RoseScott de clary on the ten minute NBA I give you tools, tactic strategies,insights, that you can use to start scale grow or ten, Your Business Today,I'm going to teach you how to build a team from scratch. Some of the thingsyou have to think about this is probably going to be a two parter,because I have a lot of notes here and I want to get through it all and Ithink it's important because I think hiring your team is probably one of themost difficult things that you can do as a start up founder. So hopefullyI'll give you some tips and some strategy and how to do it right. So acouple topics that I want to tackle today. First, I want to speak about notbeing a superhero and avoiding the hero complex. So you can build a team. ThenI want to speak about how to find good people. I want to speak about theimportance of making your employees feel valued, and then I want to speakabout creating a great workplace culture. So these are all things thatare important for a founder, doesn't matter if you have product market fitit doesn't matter. If you've raised your, you know, seed or your boot,trapping or you've raised your series ABC if you don't figure out how to howto actually build an incredible team from the getch you're going to fallflat at some point and even to extrapolate and to double down on thisconcept. Microsoft, Microsoft is an incredible company Bill Gates, built anincredible company Bill Gates is a very aggressive individual. He built acompany full of people that push push push, they were aggressive and thatserved them well for years until it didn't and they got in trouble at thatcertain points in their company lifetime. So the goal is to build ateam properly from the ground up built a culture properly from the ground up.That's enough of me trying to enter this. Let's just get right into it...

...all right. So if you are a smallbusiness owner or an entrepreneur, you know what it means, and you know whatit takes to build a business from the ground up. It takes smart thinking, ittakes some ingenuity. It takes a ton of hard work to create that business tobuild up your baby, but many small business owners are very protective oftheir vision because they know exactly where they want to take their businessand they know what they've had to go through to get it to the point thatit's at today, but sooner or later, though, most entrepreneurs, smallbusiness owners, recognize that they need help to grow, meaning they have toscale themselves. They have to make themselves redundant. They can workeighty hours a week, but in order to meet the actual demands of theirgrowing business, it takes a team. So let's jump right into why you need toget over your hero complex, because most entrepreneurs are living some formof hero complex. They believe that they have to do everything for themselves.You Trust Yourself, the most you're, the one who understands your vision,the most you're, the best person to see that vision come to fruition, that's agreat plan and that's a great attitude when you're, just starting and you'vedone nothing. Yet if you have a very small business, that only depends onyour effort. Technically you've just created a high paying job and not abusiness, but that's a different conversation. So there are some smallbusinesses that can be run by one person. However, if you want tosignificantly expand your business, you're, probably going to need somehelp, and I'm going to tell you right now, you're going to need you're goingto need help sooner than you think you need help so for most businesses, greatsuccesses arise from having an incredible team of people that supportyou and support your business. You need to find a group of people thatunderstand and share your values, have a strong work ethic and have the skillsto push things forward. So if you have a Superhero Syndrome and what SuperheroSyndrome or hero syndrome is, it means that you feel that you're, the only onewho can do things well and you should be doing everything yourself. You haveto get over that to quote Chris Ducker and his book virtual freedom. YourBusiness is your baby and who better to...

...take care of that baby than the personwho gave birth to it. You, however, this will eventually catch up with youand the strength you possess. As an entrepreneur will start to back fire,it will leave you stressed and overworked and ultimately you will beno good to anyone or anything, including Your Business and ChrisDucker isn't the only one to recognize need for a strong team outsourcing workwell understanding how to hire. Well, it's critical small businesses, largebusinesses, let me give you another example. Another C study, Hilary careand Catherine power are the creators of the extremely popular blog who whatwere what started as a small newsletter, eventually expanded into a highlylucrative, highly profitable blogging business. Now you may think: Oh it'sjust a blog. I have to write a couple articles. I can take care of thatmyself. They did not do this alone, so they interviewed Fashionista and HilaryCare answered the question: How do you manage to juggle all of your differentprojects? At the same time, she said quote, as we continue to grow, it'salways hard to. Let go certain aspects of your job that you like, and projectsthat you want to be super involved in, but don't have the time to be havingthe right team in place for us in our company has also been huge, but alsothinking is this something that only I can do. Or is this something that I candelegate to another wonderful member of my team. It's been a balancing act andI think it will continue to be Bill Gates. The founder of Microsoft used tohave a big challenge with delegating work to his team. When he first startedhis company, he struggled to trust employees and had a strong urge tomicromanage when his company first launched, he wrote most of the code andrewrote or reviewed every one else's as well. His need to manage everythingbegan to affect his company's productivity over time. He alsorealized that this was not the best thing for him or the company. He begantrusting others to manage you, hires right code, market, his products andmany other things and tasks. He even began to realize that some of thepeople who worked for him were better than he was, and that truly is the goalhigher people that are better than you and whatever it is they're doing. Ifyou're an entrepreneur establishing a...

...team, is key to your overall success.So now that you understand that you can't do everything yourself and if youstill think so, give your head a shake, because you really can't now you haveto figure out how to find good people, so you know you need help. But how doyou decide what's missing from Your Business before you can hire theperfect team? You need to determine exactly what you need help with. Do youneed employees? You can take over some of your responsibilities or do you needto hire people with expertise? You don't currently have at some point.You'll probably need some of both. So first is to determine what yourbusiness is missing. So here's some quick and simple ways to know when it'stime to expand you're not able to do big tasks, because you're spending allyour time on small work or focusing on small details or routine work. Rather,your customers are not getting the attention they need, you're, fallingbehind on work and your time blocking you're managing you're running out oftime with your family, because you give commit all your time to your work.You're burning out, you're, staying up late, you're working weekends. Thesethings are things that happen in business, but just know if you're, asolar, proneur they're going to happen a lot quicker and you have to hire tomake sure they don't happen too. Quick and, of course, if you have steady,consistent work, not just a week or two of intense work, if you or your currentstaff are constantly overword frustrated stress getting sick. If youare turning down work because you can't keep up, if you need someone to do avery specialized task, that's another reason to hire if you're, making enoughmoney to hire employees find some way to expand. Having a few busy weeksdoesn't necessarily mean it's time to hire an additional employee, but takingon a full time. Employee could be a fixed, but it could also be a mistakeif you can't provide them with on going work. So you have to be aware of whereyou're at in your business. You don't want to pay a salary to somebody who issitting around with nothing to do, but you also don't want to be burning out.So it is a little bit of a balancing act and you have to be very aware ofwhere your business is and what your needs are. If you need occasionalhealth finishing something, and you may even want to look into freelanceworkers or contractors, you can hire consultants with specialized skills.But if you have enough money in the budget for a new employee, this willhelp increase revenue. It's probably good, probably rather a good idea tobring on a new hire. You may only need...

...part time help at first, but as yourbusiness continues to grow, those positions will turn into full time workso understand where you're at understand. If you're, stressing out orif it's just a short period, a little sprint of extra work, understand youroptions full time, part time, freelance contract upward, fiver, understand allthese things take stock and just know that it's not normal to be working.Ninety hour weeks for the last six months, that's a good sign that youneed to hire. You need to build out, you need to grow, and also, if you saywell, I can't afford a person yet well, maybe it's time to consider either thecommercial model of Your Business or to find a quicker path, the revenue or togo, find some investment or perhaps, if you're, taking on a salary pit yourselfa little bit less so that you can hire somebody find a way to scale yourselffind a way to make yourself redundant now after you've decided that it istime to hire. How do you find applicants that benefit your company,so many entrepreneurs get burnt by bad employees? This can cause some peopleto want to avoid hiring somebody too quick or only hiring when there's waymore work than they even like. They should have hired like six months ago,but now they're just hiring now so, instead of starting the cycle of hiringthey buckled down, they determined to do the work themselves. They pass thework on to existing employees. I says all not good stuff, so yes, anincompetent or an unethical employee is difficult to forget, but it shouldn'tgive you cause to assume that every single employe you hire is going to bethat way. There are good people out there good workers, people that areready to support your business. You just have to know how to find them soto find them. You have to define what good is you have to define yourbusiness culture so if you've ever worked anywhere, you've probably heardthe term business culture or workplace culture or company culture? Basically,the culture of your company is a combination of your values, yourtraditions, your behaviors, your attitudes and your beliefs. The culturecan be positive or negative, and you, as a founder, CEO ExecutiveEntrepreneur, have the power to guide it in shape it and you shouldbepurposeful. So culture does not mean...

...you're, just copying yourself andhiring other people that are you. Culture means that you are creating aculture with purpose that supports the growth of Your Business, your employees.It supports your vision, it supports what you want to stand, for it supportswhat your company should stand for, and it's again not just copying and pastingyou as the founder and what you like, amongst all your employees. The peopleyou hire will have a lot to do with your business culture. They shouldn'tfeel the need to fit into a mould. They should add on to your culture in apositive way. So in order to maintain the type of culture that you want, it'simportant to hire people that enhance it instead of diminishing it or justreplicating it even for that matter. So you look for people who share values inline with your culture, because you defined what culture is you define?What good is they want to augment it? They're excited about the opportunityto contribute their peace to that larger puzzle. For example, imaginethat you are in a business selling outdoor camping gear, you decide tofocus heavily on going green and your companies. You know ecologicalfootprint and impact when you hire employees for Your Business, you wantto hire people who are knowledgeable about outdoor gear, but also care aboutthe environment, and this is a very small sliver of what a culture is.Obviously, but that's at a very high level of very simple explanation: Theculture that you're cultivating is embodied in the people that you hire aperson with zero experience in camping. Well, that could be a detriment, but ifthey actually really do care about living a green life and there'ssomebody that is so passionate about some of the non tangible things in yourculture. Well, there's other things you can look for that can find and helpthat person find rather their place in your company, and it depends of course,on the job that you're hiring for some people need more hard, skilled,tangible skills. Some were experienced people you can't negate a degree or arequired accreditation, but sometimes you can teach a job if a person ismotivated or curious enough or...

...intelligent enough to do a job and alot of the other things that will make that per successful is whether or notthey're passionate about where they work, and that stems from whether ornot they care about what that corculum or that core driver that permeates yourcompany is so now that you've defined your culture. You know what yourculture looks like. You know what you want to find in potential hires. Thereare several things that you have to look for again outside of the hardskills that will bring you the best people. So first you want to hirepeople with strong integrity and character. Your employees should beknowledgeable about your products, but, more importantly, in most cases theyshould also be ethical people that you can work well with and who can workwell with others. More than anything you want to avoid hiring talks ofpeople who will cause division or harm or discord in your company. You want tohire people that augment the Culture of the company Warren Buffet, there's afamous quote that he says so he's obviously a billionaire see Yo brokesher half away. He says we look for three things. When we hire people, welook for intelligence, we look for initiative or energy and we look forintegrity. They don't have the latter, the first who will kill you and if theydon't have the ladder. The first two will kill you, because if you're goingto get someone without integrity, you want them lazy and Du. Basically, hewas making the point that integrity is more important than simply having asmart or energized employee hiring trustworthy employees means you canunburden some of your responsibilities without fear. It also means that you'reproviding other employees with a safe work environment. Your workplace shouldbe sensitive to your employees, unique needs and have a low risk for thingslike sexual harassment and discrimination. Consider thesequestions to help you determine if your new higher has a kind of integrity youneed for your business. Do they have a positive attitude at work, or are theyalways complaining and bringing down the morale? Are they able tocommunicate openly? Do they follow through with commitments? If they tellyou, they will do something. Do they try their best to do it or do they justignore and forget about it? Are they...

...able to hold themselves accountable? Inother words, do they continue to do work? Well, even when you're notpresent, are they willing to take responsibility for their actions? Dothey always blame others? When something goes wrong? Do they spendtheir time building people up, or do you hear Them Gossiping or TearingPeople Down? Are they concerned about their ego or the good of the company inthe team? No employee is going to be perfect, but a team member that workswith integrity will produce ongoing results and at least try to figure outhow to get it done if they haven't figured it out just yet, almosteveryone recognizes the person of character, and this attribute will gowell beyond your immediate workforce. Your customer base will respect acompany that hires trustworthy people, your partners, your vendors you're,basically, your entire network that has some stake in your company orcommunicate with your company at some point respects when you hire thesekinds of people. The second point is to create a diverse team of people, sotoday's business world is starting to recognize the need for diversity. ThankGod. The business landscape has changed immensely over the past sixty years andif you haven't realized by now, diversity is a strength rather than aweakness. You are definitely falling behind. A diverse work team hasincredible benefits: Increased Productivity, more creativity out ofthe box, thinking greater innovation, faster problem, solving a reducedemployee turnover marketing that is more inclusive and sensitive to variousdemographics. Enhanced Company reputation like there's a significantlist of positives when you have a diverse work force, diversifying yourteam is not always an easy task if you haven't put any thought into it,because people who are similar tend to spend time with others like themselves,it's we naturally gravitate towards that. So this makes it hard to finddifferent types of people and that's what I meant when I said you don't wantyour company culture to just be a C, a copy paste of the founder. You have tofind people that augment the culture not just replicate it. So if you wantto bring a people from many defeegee...

...backgrounds, here's a few things youcan do so make diversity part of Your Business Culture. So before you beginhiring new employees resolve to make your business culture, vibrant anddiverse, you want people who have common goals, but avoid confusing thatwith people who are all the same number, two determine your criteria before theinterview so to prevent a subconscious bias. When interviewing and hiringchoose your criteria before you begin interviewing that will help you treatall applicants in an unbiased way. Number three have a diverse group ofpeople interviewing. So when you interview have others on the panelbeside yourself invite people from different demographics to help youchoose employees number four post job opportunities in a variety of places,so, in addition to where you would normally post a job opening pick nontraditional places to post your job openings to even if they don't seemlike an obvious choice test and try new things, number five, a ten job fairs indifferent communities so go to job fersan communities, and I colleges thathave a more diverse population. You can also go to nonprofit organizations thatadvocate for those who are underrepresented and work with them toput jobs in front of people that are in a population that perhaps you're notactively part of you should try and make yourself actively part of morediverse communities. If you do all these steps, you will end up having astronger team. I can guarantee you. The next thing you should do to find agreat team is to use a variety of avenues to find good people, so you mayknow exactly what kind of people you want, but how do you actually find them?So the best way to recruiting people is to use a variety of avenues such asnumber one personal network, so chances are you've built a relationship withcustomers, clients and business partners, use those relationships toask for referrals and recommendations. They may know the perfect person foryour business number two social networks linked in as a well knownresource for finding good help, but you can also use a social media platformlike facebook. If you want to diversify our expand number three online jobboards, so popular job boards, you can try are indeed a career builder, ZIPrecruiter. If you work in a nice industry, it's probably better to finda more specific job board. For example,...

...if you work in tech, you may want totry DICCO. If you're looking for a writer, you can try a po pro bloggers,job board e financial careers. If you know you're looking for somebody towork in finance, number four, probably a little bit more pre coved, but likecarry a business card with you, because wherever you travel you're going tomeet interesting people and there may be an opportunity to work with them andthen next tip would be to use your branding in your recruiting ad. So whenposting an ad for your job, opening such as non line or even in newspapersor on a physical job board, remember that branding is important. You may notbe selling a product, but you are selling your company. So if you want toattract amazing applicants, give them a reason to apply, try to think ofcreative abs odds that will get them interested in your business as well asgive them a clear idea of your company's ideals. That will also helplower the number of applicants that are up poor fit and I'm actually going topause for today and then I'm going to finish up with a few more points on howto build out a good team tomorrow. So today, just to recap, we covered whyyou are probably victim of a hero, complex and how to get rid of it, howto find good people and how to optimize your recruiting through determiningwhat Your Business is missing. Finding applicants hot can benefit your company,Defining Your Business Culture, focusing on integrity and character,creating a diverse team and using multiple avenues to find the peoplethat will fit your business. Remember any business questions you have, don'tworry, I got you. This has been another ten minute. NBA have a great day I'll,see you tomorrow. I.

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