How to Grow on INSTAGRAM

ABOUT THIS EPISODE

Guest Teacher: Hrabren Bankov @marketingharry 

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Welcome to the ten minute MBA, I'm yourhost Scott de Clary on the ten minute NBA, I give you tools, tacticstrategies, insights, that you can use to start scale, growth or ten X, YourBusiness Today, our guest lecture is marketing. Harry Marketing Harry is theCEO of brave social media. He also goes by the name Robran Bank off, but if youwant to find some of his work, you're going to go to instagram you're goingto go to marketing Harry, he grew his instagram from zero to a hundred andtwenty five thousand followers in just one year and he's not just great atinstagram. He now teaches marketers how to build social audiences, how toconvert social audiences into customers, and today he's going to speak about howto optimize your social profile so that you get the most bang for your buck interms of potential new audience members or followers, actually converting andcaring about your message: Let's jump it into it. This is marketing Harry Ram,Bren Bank of...

...out teaching your competitors isactually one psychological factor, just rephrased it is the Retiro titudefactor. So the more you give the more you will resee. I scratch your back.You scratch, my back so by out teaching your competitors and giving the mostvaluing the market place on again. Value is subjective based on yourorgons, but by giving the most value in your market place, you're, building themost positive killing towards your brand as well- and this is the richprostrit principle right now, I'm giving so much value the second I, forexample, want to promote something like my newsletter free e book on my website.My youtube videos. This podcast people are going to be jumping on it becausethey already have in mind what kind of some kind of expectations that I builtthrough rits prosterity them. So this is just one of the many principalsympathy holgy that I am utilizing...

...daily. There are also different biases,for example, was a version bias which you can take advantage of by placinglet's say, highlight in your instagram profile and optimizing those highlightsfor watch time, because when someone checks your pro hole, they check yourpio. They check your content, but they also check your highlights and the moreyour time you make people spent on your profile, the less likely they are toleave you without phone because they already they say on the selves. Okay, Ispent five minutes Oregon this profut. It must be gone. I don't want to wastethose five ments, so I'm going to follow him. So this is another example.I am also utilizing in my visual identity, a lot of elements which arecapturing attention, stopping the scroll of the users which are allconnected to human psychology, and my favorite field in psychology isactually evolutional rip Siho. So for anyone interested in that, I definitelyrecommend a book code taking wisdom...

...from Dorwin to monger, so from charges,daring to Carlismo, yeah, yeah, Jar, monger yeah, that's very interesting, and I thinkthat you sort of dissected all the compono there's a lot for somebodylistening who has never really gone into any sort of meaning or really given anythought to a meaningful instagram strategy. He's like. Oh, my goodness,like the highlights, the copy, the called the action profile picture, thevision and the brand and the color and the psychology and the and theeducation and all my post like that. That's a lot for somebody! So obviouslyyou know yeah besides hiring an agency like yours with that that's a littleplug, but what would be? What would be the thingsthat somebody could do today? If you look at a very average B TB or businessinstagram profile, they could immediately point them in the rightdirection. Yeah. So every everything on instagrambroth comes down to too many elements:...

...traffic and conversions, just like inyour website. So you drive traffic to your profile. That's called profilevisit and you can quickly see you r the amount of proper visit you get in yourinsight. Right now, at one hundred thousand powers I get anywhere betweenfifteen thousand profile visis to twenty tozen propolis per week and then conversions, meaning whatamount of Gesprochen visits which are on Fowin. You yet turned into Forwart, and the first thing you need to do isidentify if you have a traffic problem in you, don't get enough profuisse toyour profile or you have a conversion pro problem, meaning that you don'tconvert enough profile visits into forwards. So if you want to grow morethan you need to go back to this simple form, traffic and conversionsafterwards, for example, my conversion right is above thirty, five to fiftypercente. So let's say ten zero profile...

...visits. I get a round five thousand netforwards, so that's around fifty percent conversion right and the powerof conversion rates is visualized quite easily. Imagine that you have onethousand Profer visits per week, which is quite average from those onethousand profile visits. Would you prefer I five hundred for words, orwould you prefer one hundred fors and that's per wet when you motiti this byfifty two weeks so the weeks in one year, you see them big difference inthe numbers that you're going to be getting that's a smart way of lookingat it. So your numbers first, you can't do anything with their knowing your noo and then after you'll reach aconclusion. If you have a traffic problem or a conversion problem, thenit's quite easy. You need to either generate more traffic or find a way tooptimize for conversions, generating more traffic might mean I provencocontent. It might mean spending more time being social and social media. Itmight mean optimizing. Your Posco...

...explore page has like pages. It mightmean even optimizing them for the new search to each other, which is comingto instagram or creating different on types of content, which are strangeright now, like cour souce reals, it might mean collaborating. So there area lot of different ways to generate no traffic, but you need to first identifyif you have a traffic or a conversion problem and afterwards for the profileCumiston. You need to show empathy for your users, and this is again work. Theholy comes into place. You need to Ol to Morse the Te Nico elements which isdata driven and the human elements, because, at the end of the day, everysingle social medepo Um has an algorithm. But the truth is that thesealgorithms are not important at all, because the goal of the Olga rithen isactually to chase the user, because the...

...user is constantly changing hispreference, his behavior on the platform, so the algorithms job isactually to catch up to the user, and most craters are stuck in the whoop ofcatching up to the algorithm, meaning that they always stay one, that behindthat's. Why, in my approach to social video, I try to combine both, I try tounderstand the algorithm and what he is seeking, but I also try to show in pityfor the end user and that way I'm not constantly chasing the algorithm, whichis constantly ca, a casing Kuses, I'm going directly for the users and I'mgoing directly for to algorithm all right, that's it for today. I hope yougot some value out of marketing Harry's lessons on Instagram and social media.Remember any business questions you might have. Don't worry, I got you,this has been another ten minute. NBA have a great day I'll, see you tomorrow.

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