How to Create SOCIAL CONTENT That People Care About

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Guest Teacher: Fiona Smith @The_MMW

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Welcome to the ten minute MBA. I'm your host, Scott D clary. On the ten minute MBA I give you useful tips, strategies, tools techniques that you can use to start, scale, grow or ten x Your Business. Today I have a guest lecturer, Fiona Smith. She is the millennial money woman. She built out one of the top trending, fastest growing personal finance blogs. She has built a huge community across all of our social she's going to walk us through how to build a community from scratch, some things to think about when you're putting out content and how to make that content resonate with your audience. So let's jump right into it. This is Fiona Smith, the millennial money woman. You know, it's funny. You have a background in finance, but you have a you have a really, really strong edge on how to market yourself, but also how to create content that's useful. Right, that's extremely useful for people and that's really what that's what marketing...

...is at the end of the day. Walk me through because, and actually it's sorry, I don't like doing double questions, but I'm going to do a double question because I there's two things that are on top of mine. I don't want to forget the second. So, firstly, has your business completely replaced the money that you are making incorporate yet two years later? And secondly, after you answer that, because I'm curious for your content, what is your content strategy that you have used to build your twitter, your blog generate traffic? And how did you how did you think through your content strategy? Yeah, great questions. So, to answer your first one, has my revenue from the blog and the service, etc? Has that actually matched, equaled or exceeded what I earned in corporate America? The answers no, it has not. However, as an entrepreneur, I think we're able to see very early on in terms of is they're actually growth potential, and the...

...answer, at least for my situation, is absolutely one hundred percent yes. I was able to see not only my email subscriber list. I think within the first four months I grew my email list by over onezero percent. I mean it's just exploded. Would profitter? Yeah, it was a it was mind blowing. I was not expecting that either. With twitter, for example, which is my main social media platform right now at least, I was able to grow it to four thousand followers within a couple of months, but it's nothing impressive and I was actually losing a lot of followers. So I figured, okay, I need to figure out how to reposition my strategy, and this probably flows into your second question, content creation. How am I able to actually deliver the value that my audience is looking for so I not only gain my audience engagement but also increase my followership? Right, and I was able to reposition myself by providing actionable advice. I think my audience really...

...likes having key bullet points and I didn't have that before. I had just kind of like platitude. You know, in general stuff a lot to flight, the platitudes on twitter. It's horrible. So many. Yeah, you got it, so Bundy. And from there I was able to create what's known as a thread on twitter, which are kind of like stories, but they actually provide it's like a small blog post kind of condensed into a couple of tweets all together. That's what a thread is, and I think that's kind of helped me, number one, like gain the trust and, number two, increase my my reach astronomically. So, again, thinking from that entrepreneurial level, I was able to increase my impressions from I think Eightyzero two over five million within like two months, and I mean it's just gone up from there. And that was like last year, in November December. So and then money wise to it, I was definitely not earning at all what I was earning in my corporate job, but I would say it increased by...

...six hundred percent within us one month and it increased again by another two hundred percent. So yes, I have an emergency savings fund which I'm certainly using here and there, and I certainly recommend that for viewers who are considering transitioning over into their own business. But the beauty of it is if you have an emergency savings fund, you don't have to worry about you know, oh my gosh, am I going to run out of money? And I know I won't, because my business it's just growing every single day and that's but that's because I put in the work too. And actually I do also want to say like in terms of content, I first started thinking that Pinterest was the best platform, you know, in terms of pushing out number one, obviously I have it on my website, but then pushing out the content on pinterest and that was probably one of my biggest failures. It was I mean, it just did not work for me. The strategy itself like trying to publish, trying to get clicks. I still probably get between four hundred to six hundred clicks from Pinterest, but it's, I mean, obviously nowhere near...

...what twitter is. So I had to go through quite a bit of failure to realize my strength, but I think that's part of every entrepreneur's journey. So, regarding content strategy on my website, I tried to figure out this goes back to the feedback that I get from my audience. I try to figure out what exactly is it that people who are, number one, millennials and, number two, trying to just, you know, get the basic ropes of finance? What are they trying to do, what are they trying to learn and what's stopping them from learning it on other, bigger websites? And so there are a couple of things that I found out. Number one, most websites, they don't really break down financial topics into layman's terms, like into plain English and, you know, coming from a financial background, for me it makes sense, but for others it's like a different language. I mean there's so many different abbreviations and Finance Right, like rd K I, a Beta it. Like what does all that mean? So my goal...

...number one is to break down those pretty complex topics and terms into everyday English terms. And then the second thing that I found out from my audience is that a lot of you know, bigger finance websites. They don't necessarily use images as much and a lot of my audience at least, is very visual. Hence also, you know, the the colorful, you know land I guess, if you will, and my pictures are designed, you know it. Within each blog post I try to create incorporate pictures that try to break down those larger concepts into again, visually appealing creations to help my audience understand finance. Even if there's, you know, a big a big topic or a key less and that I want them to know, I I highlight that, I outline it in my blog post so their eyes get drawn directly to it instead of, you know, taking ten paragraphs to explain that one key topic. So that's like in terms of visual aspect, that's kind of how...

I try to create my content and in actually in terms of the actual content. That's just literally going to my audience, asking them for feedback and advice and figuring out, like, okay, what's new like right now? Obviously cryptocurrency is kind of the pot thing, so I've been trying to fit, you know, figure out how can I write about cryptocurrency and basic English terms? So I wrote a blog article about cryptocurrency. I wrote a blog article about how to use coin base and literally take screenshots from clicking to get started to like every single little button. I do screenshots of so no one will get confused. Yeah, anyways, that did for today. I hope you found some value in that. I hope you got some great content creation and community building tips. Remember any business problems you have. Don't worry, I got you. This has been another ten minute MBA. Have a great day. I'll see you tomorrow.

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