How to Create SOCIAL CONTENT That People Care About

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Guest Teacher: Fiona Smith @The_MMW

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Welcome to the ten minute MBA, I'm yourhost Scott de Clary on the ten minute NB, I give you a useful tip strategies,tools, techniques that you can use to start scale grow or Tedx Your Business.Today I have a guest lecturer, Fiona Smith. She is the millennial moneywoman. She built out one of the top trending fastest growing personalfinance blogs. She has built a huge community across all if er social she'sgoing to walk us through how to build a community from scratch, some things tothink about when you're, putting out content and how to make that contentresonate with your audience. So, let's jump right into it. This is Fiona Smith,the millennial money, woman. You know it's funny. You have abackground in finance, but you have a you: have a really really strong edgeon how to market yourself, but also how to create content. That's useful right,that's extremely useful for people and...

...that's really what a that's. Whatmarketing is, at the end of the day, walk me through because, and actuallyit's sorry, I don't like doing double questions, but I'm going to do a doublequestion because there's two things that are on the top of mine, I don'twant to forget the second. So, firstly, has your business completely replacedthe money that you were making in corporate yet two years later andsecondly, after you answer that C, I'm curious for your content. What is your contentstrategy that you have used to build your twitter, your blog generatetraffic, and how did you? How did you think through your contents, Travegayeah great questions? So to answer your first one has my revenue from the blogand the service etc? Has that actually matched equaled or exceeded what Iearned in corporate America? The answers now it has not. However, as anentrepreneur, I think we're able to see...

...very early on in terms of is thereactually both potential and the answer, at least for my situation, isabsolutely one hundred percent. Yes, I was able to see not only in my emailsubscriber list, I think, within the first four months. I grew my email s byover one thousand percent, I mean it's just exploded. Would profiter yeah itwas it was, it was mind blowing. I was not expecting that either was twitter,for example, which is my main social media platform. Right now at least, Iwas able to grow it to four thousand followers within a couple of months,but it's nothing impressive and I was actually losing a lot of followers, soI figured it okay. I need to figure out how to reposition my strategy and thisprobably flows into your second question content creation. How am Iable to actually de deliver the value that my audience is looking for, so I not only gain my audienceengagement but also increase my followership right and I was able toreposition myself by providing...

...actionable advice. I think my audiencereally likes having key bullet points, and I didn't have that before I hadjust kind of like platitude. You know in general stuff a wall, the flight,the platitudes on titters horrible. I so many yeah you got it so funny andfrom there I was able to create, what's known as a thread on twitter, which arekind of like stories, but they actually provide it's like a small blog postkind of condensed into a couple of tweets all together. That's what athreat is- and I think, that's kind of helped me number one like gain thetrust and number two increase. My might reach astronomically. So again.Thinking from that entrepreneurial level, I was able to increase myimpressions from I think, eighty thousand to over five million withinlike two months, and I mean it's just gone up from there and that was likelast year in November December, so and then money wise to it. I wasdefinitely not earning at all what I was earning in my corporate job, but Iwould say it increased by six hundred...

...percent within just one month and itincreased again by another two hundred percent. So, yes, I have an emergencysavings fund which I'm certainly using here and there, and I certainlyrecommend that for viewers who are considering transitioning over intotheir own business, but the beauty of it is if you have anemergency savings fund, you don't have to worry about. You know, oh my gosh amI going to run out of money, and I know I won't because my business, it's justgrowing every single day and that's, but that's because I put in the worktoo and actually I do also want to say, like in terms of content. I firststarted thinking that Pinterest was the best platform. You know in terms ofpushing out number one obviously have it on my website, but then pushing outthe content on, pin trust, and that was probably one of my biggest failures. Itwas, I mean it just did not work for me. The strategy itself like trying to publish trying to get clicks,I still probably get between four hundred and six hundred clicks. I frompin trust, but it's I mean obviously...

...nowhere near what twitter is so I hadto go through quite a bit of failure to realize my strength, but I think that'spart of every entrepreneurs journey. So regarding content strategy on mywebsite, I try to figure out. This goes back to the feedback that I get for myaudience. I try to figure out. What exactly is it that people who arenumber one millennials and number two trying to just you know, get the basicropes of finance? What are they trying to do? What are they trying to learnand what's stopping them from learning it on other bigger websites? And sothere are a couple of things that I found out number one most websites.They don't really break down financial topics into layman's termslike into plain English, and you know coming from a financial background. Forme it makes sense, but for others it's like a different language. I meanthere's so many different abbreviations and finance right, like RND, four o oneK IRA DA. I like what does all that...

...mean, so my goal number one is to breakdown those pretty complex topics and terms into everyday English terms, andthen the second thing that I found out from my audience is that a lot of you know bigger finance websites. Theydon't necessarily use images as much, and a lot of my audience at least isvery visual. Hence also you know the the colorful. You know land, I guess,if you will and my pictures are designed- you know it within each blogpost. I try to create incorporate pictures that try to break down thoselarger concepts into again visually appealing creations to help my audienceunderstand finance. Even if there's you know a big big topic or a Che lesson that I wantthem to know. I highlight that I outline it in my blood post, so theireyes get drawn directly to it. Instead of you know, taking ten paragraphs toexplain that one ke topic so that's...

...like in terms of visual aspect, that'skind of how I try to create my content and, in actual in terms of the actualcontent, that's just literally going to my audience, asking them for feedbackand advice and figuring out like okay. What's new like right now, obviously,crypto currency is kind of the pot thing, so I've been trying to fit. Youknow figure out. How can I write about cryptocurrency and basic English terms,so I wrote a blog article about crypto currency. I wrote a blow article abouthow to use coin base and literally take screen shots from clicking to getstarted to like every single little button. I do screen shots up, so no onewill get confused, yeah anyways that did for today. I hope you found somevalue in that. I hope you got some great content creation and communitybuilding tips. Remember any business problems. You have. Don't worry. I gotyou. This has been another ten minute. Mba have a great day I'll, see youtomorrow. I.

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