5 Tips That Will Help You With VIDEO MARKETING (Part 1)


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Welcome to the ten minute MBA. I'm your host, Scott declary. On the ten minute Mba I give you tools, tactic, strategies, insight so you can use to start, scale, grow or en x Your Business. Today I'm going to be teaching you five tips that you should think about if you are going to start using video for marketing. And this is going to be part one of two, because I actually have a list here of ten tips that I really think are great things that you should think about if you're going to be marketing and using video to market your product, your service, your business. But I know that this is supposed to be ten minutes and this may already go a little bit over ten minutes, so I'm going to try and split it up into two days. So today and tomorrow five tips each. Let's jump right into it, because I really do believe that video marketing is the way that you have to be marketing your product, your service or business. Doesn't matter what you're selling, if you're putting it on video, you're putting either your product on video you're putting yourself on video, which I think is a must have. This is how you communicate with your customers more authentically. You can connect with people over video in a way that you cannot connect with them with audio or even with copywriting, email, webcopy social media. Video just adds an extra level to whatever it is you're doing and if you can put your own face on video at even more powerful you can build some more trust. You can build a relationship even if you're not sitting in the same room as a person. And when you build that relationship doesn't matter what you're selling. You could be selling t shirts, you can be selling consulting services, can be selling software. If you can build a relationship with somebody without sitting in the same room and shaking hands with that person, that's going to be very affective. That's going to help you sell more, that's going to help you close more drive more revenue, build your business quicker and, especially in a exceedingly virtual world, it's more important than ever to find ways to connect with people without being in the same room as them. So let's talk about some tips for video marketing and let's talk about, first of all, some statistics that sort of reinforced why you should care about creating... So these may be slightly outdated. I pulled them from a couple different websites, but they're still really, really indicative of how prevalent video is. So People Watch more than five hundred million hours of video on Youtube every single day. Youtube has more than one billion users. Forty five percent of people consume more than one hour video per day on facebook and Youtube. Eighty five percent of Internet users in the United States watch videos online and one third of total online activity is watching videos. Do you get the picture? Videos everywhere and everyone is watching it, and the explosion of video represents a huge opportunity for business owners. So if you're considering some of these stats, fifty one percent of marketers say the video is the type of content with the highest Roi. Businesses that use video increase the revenue forty nine percent faster than those who don't. Sixty four percent of customers by something after watching branded social videos. Videos results in twelve times more social shares and text and images combined. Videos posted directly to a social platform have ten times greater organic reachs and if you're just dropping a youtube link and blog posts that include video get three times more inbound lengths than those that don't. People retain ninety five percent of a message when they consumed via video, as opposed to just ten percent when they're reading the message in text form, and so on and so forth. Simply put, businesses that use video marketing achieved greater results than those that don't. And if you want to connect with more customers, you want to expand your brand, you want to ultimately generate more revenue, you have to be using video marketing. But for many people the thought of video and doing video is intimidating. They don't know where to start, they don't know what the best practices are, they don't know what equipment they should get, how to edit the video, they're worried, they're uncomfortable about getting in front of the camera, and so they just never get started with any sort of video marketing. They just don't create videos and they don't take advantage of enormous opportunities that video truly presents them. And that's what I want to talk about today. So I want to make video marketing less scary with some best practices. Video Marketing...

...doesn't have to be complicated. You don't need a big budget, you don't need any fancy equipment, fancy studio. You can literally just pick up your smartphone and record all you really need is a little bit of creativity and some determination to learn the best practices and some of the tech. It's not too complicated. Determination learns them the tech, you'll be good to go. So let's dive into five tips. So number one, pick your primary platform. So where will you be showing most of your videos? Youtube, Linkedin, instagram, facebook. Pick one to get started with. Granted, it's fine to share videos and multiple platforms, and I would actually encourage it for maximum exposure, but video marketing is more than just publishing the videos. If you really want to succeed, it's important to also engage with those who watch the videos. Okay, let me say that one more time. If you really want to succeed, you not only just have to put out the videos, you are engaging with the people who watch the videos. If you create a compelling video, people are going to comment on it. In turn, you have to respond to those comment you have to create a conversation between you and your viewers. The more comments and views of video receives, the more exposure it will get, because social media platforms give preference to content that is getting a lot of engagement. Customers care about creating conversations about talking to you. It's not social. Media is social. It's not just one way you have to communicate. So if you spread yourself to thin across multiple platforms, it is really difficult for you to engage with everyone. Your video will get less exposure than if you would have just dedicated yourself primarily to one or two potentially platforms. So how do you pick your platform? Well, this is sort of marketing one on one, but let's reiterate, for video marketing. So it's really about knowing where your audience spends most of their time. So, in other words, what platform do your customers use the most? If you're in the BB world looking to connect with other professionals you potentially are consulted, you may want to focus on Linkedin. If you're selling to millennials, instagram or youtube are great options. If your audience is slightly older, facebook is also another option as well. So know your customers, which is always important in marketing. Of course, if you don't know which platform your audience pervert prefer, excuse me. I would always suggest starting with Youtube and trying to... a community there. I've always found that if you build a community on Youtube, it flows over to other social platform but I would also find out exactly where your audience is and double down on that platform. Second tip always start simple, and the reason why this is a tip and not something that seems like common sense. But common sense is not always common. So one of the biggest reasons why people don't get started with video marketing is because they make it way too complicated. They think they they need to have a fancy script, professional lighting, ultra high quality DSL our camera. Nothing could be further from the truth. Some of the most popular youtube channels just feature a person in their bedroom talking to their computer. They don't use special effects, they don't use editing techniques, the lighting isn't that great, the quality isn't that great, the sound may not even be that great, but some of these videos get millions of views and thousands of comments, and the reality is that these days people don't always expect a video to be incredibly polished or produced professionally. In fact that if it is over polished, sometimes it feels too branded, to commercial and it actually turns people off. So be you be authentic to get started in video marketing. Really, you can use your phone, your smartphone, your computer. I try and make sure you have enough light. For example, don't put your back to a window, have a light in front of you. But the point is to not stress about and just get started, just start creating a void being a perfectionist, because being a perfectionist is really just you making excuses for yourself not to get the thing done, not to ship the thing, not to actually do it. So don't think that you need to have the ideal video set up. If it helps, think of video marketing more like having a conversation than giving a presentation. Don't obsess about having a conversation with a friend. You just talk about what's on your mind, about what's in your heart, and speak about that in the commercial context that is in line with your product, your service, your business, your brand, your vision. That's what resonates, that's what great video marketing can be, and that's all it takes to get started. Sharing Videos online is somewhat like having conversations with groups of friends. Some of the best video marketing I see is instagram lives, where it's literally somebody just riffing on whatever. It's nothing scripted. So just talk to the camera like... would talk to another person and if you really want to create a small video production set up, you can do that. You can get lights on Amazon for twenty bucks, Thirty Bucks. There are plenty of simple film editing tools that make it easy to splice video clips. You may want to consider using quick time, I movie film more a splice, adobe, spark Magisto. These are all simple, relatively low cost, if not free, video editing tools. And yes, you can make some simple purchases to enhance the overall quality of the videos if you want in the future. But don't let this be a sticking point for you. If you don't trust what I'm saying right now, go to the biggest youtube channel you can find. Go to videos, click the tab this is videos, and filter from oldest to newest and watch the first videos. They suck, their horrible, their poor quality. Every channel's the same. Trust me. This is how everyone gets started, and the people that make millions of dollars, just as content creators, started with nothing except their phone or their computer. It's always better to start simple and continues to improve the quality of videos instead of trying to be perfect from the beginning. And then, if you're trying to create how long should your videos be? There's no real set rule for this, but it's usually determined by your subject. So make the videos as long as they need to be, but no longer. If you can communicate all your points that you want to get across in a few minutes, then only make your video a few minutes long. Avoid temptation to add filler just to reach a certain length. TIP number three. Always deliver incredible, authentic, important value for your customers. So key the video marketing is delivering that value to your audience. First and foremost, be authentic in your videos. Don't try and put on a front or be someone you're not. You want to stand out in the crowd, be yourself. It's only one of you give something. You need to offer the and, realistically, people are going to be able to tell if you're just beessing them, if you're putting on facade, or if you're just talking about something you're passionate about and it's just who you are. So best person to look at as an example of the personality that really creates a bond with an audience, and that ultimately, of course, what you want... do. Gary Vander Chuck. He's an excellent example of creating videos with authenticity. He's not especially polished, he's not refined. His videos have a fair amount of swearing in them. He talks that he's chatting with a friend. Everything feels very informal, down to Earth. Yet millions of people watches videos because he delivers a ton of authentic value. In each one he is teaching and each one, regardless of how he presents himself, he just presents himself the way he is, but he's still teaching. So be yourself when you record your videos. If you love to laugh, include some jokes. If you're passionate about the subject, let that come through. If something makes you upset, let that come through. Let that be the real you. But, like I said, it's not just being authentic. Gary Vanderchuck he's very authentic, but he's still delivers an incredible amount of value. So if you are going to create videos for the purpose of video marketing, you need to educate or you need to entertain, or both through the videos that you produce. So, if you are creating videos, you are answering commonly asked questions, you are addressing audience pain points, you're teaching your audience how to do something, you're giving expert advice or insight. You're providing me Aha moments for your audience. Your goal with video marketing is not to make more sale. Let me say that one more time. Your goal with video marketing is not to make more sales. Your goal is to give something valuable to the person who watches your videos, to help them achieve their goals, fill their desires mitigate their pain points. The more value you add to your audience, the more you'll become known as an expert in your field. Others will look to you to help them solve their problems and your brand will grow. You'll attract those whom you are best position to help. That will, in turn, ultimately lead to more sales and more revenue. Remember, the goal of delivering authentic value will inform the topics of your videos. It will drive the topics of your videos. Many people struggle with knowing what to talk about in their videos, but really it doesn't need to be very complicated. Simply ask yourself these questions. What is my audience struggling with? What do they need to know? What important questions are they asking? What problems are they trying to solve? What's one more thing that would make a difference in their lives. Your videos don't need to be complex or long. Answer one question,...

...solve one problem, teach the audience one thing. The more you narrow down your focus when choosing a topic, the easier it will be to make the video. If you're still struggling with what topics to cover, consider past content you've created that is resonated well with your audience. What blog posts have you written about that have gotten a lot of hits? What social post, what text social post, have you created that have gotten a lot of traffic, engagement, comments? All of these things are indicators of what subjects resonate with your audience. Good news is, the more videos you make, the more you're going to understand what's important your audience. You're going to you're going to be able to see, you're going to see what resonates, what drives engagement, what people interact with. Use this as a guide to produce future videos. Fourth Tip, create a simple script for you start filming. It is incredibly important just to organize your thoughts because the second you start filming your thoughts will be jump old script doesn't have to be word for word, doesn't have to, you know, be something that you read off for Beatim as you are filming, but it can be if you want to. However, as much simpler alternative is to simply use bullet points to cover the main points of what you want to say. And why do you need to have some sort of script? Because it ensures that your video is clear, concise to the point covers everything you want it to. If you don't want to use some form of script, there is a good chance you'll ramble, and that usually bores your audience. It will cause them to tune out. A good script keeps your video on point and prevent it from being too long. It als from the ensures that the points you're making are clear and follow a logical outline. Unless you are very, very experienced, it's hard to do that in real time without some points literally sitting in front of you that you want to hit. When creating your script, think about it like you're giving a short speech. With a speech, you have an introduction, yeah your primary points, then you have a conclusion. Ideally, your script should follow a similar pattern. Try and keep your script just two bullet points if you can, because that will force you to be conversational. Remember, you're going to be talking into the camera. You want to speak in ways that resonate with your...

...viewers. Think about your audience. What kinds of things would they like to see in here? What do they think is funny? You're interesting. What do they want to learn? Try to incorporate these things into your script and, after you create that script, run through it a few times before you film. This gives you the chance to hear how things sound out loud and to get the points firmly fixed in your mind. If something sounds strange and proper out of place, this is your chance to make changes. Practice makes perfect right. So, if you're like most people, you'll probably get tempted to skip this step and just run into filming and just start filming. Avoid making this mistake, especially at the beginning, because if you screw up your script while you're filming and you have to Redo it, it's going to demotivate you and it's going to seem like filming is cumbersome Labor some and you're not going to want to do it. You're going to follow the bandwagon, you're not going to create video. So by practicing a little bit, it'll make filming much easier. It'll keep you on track, you'll feel like videos effortless, you'll continue to create more videos, and so on and so forth. So write a script, practice it several times and then record a video when you feel comfortable with what you've written. And last hip for today, when you are creating this video, draw the viewer in. What do I mean by that? So remember people generally have short attention span. So when you are actually creating this video, you want to grab their attention quickly. Get to the point fast. Don't thrown on and on with a long introduction. Tell them exactly what they're going to learn from your video and why they should keep watching. And under thirty two. So what are some good ways to get people's attention quickly? Think about this as you're writing your script. Think about this as a formula for how you're going to create a great video. Consider potentially opening your video with a personal story, surprising to statistic, a powerful quote, some jokes, a what if scenario, a thought provoking question, a controversial statement. Your goal is to get people engaging with your video right from the start and to laser focus in on what you have to say and also be crystal clear on what you're going to teach them, to have them thinking, laughing, maybe even disagreeing with you. The more you can pull them in at that point at the beginning, the more likely it is the watch the rest of your video. So if your introduction is too long...

...or too boring, people will quickly tune you out. They'll start watching something else, they'll scrolled farther down the news feed. They won't be interested in future videos that you create because they think the content that you produce is boring uninteresting. So take the time to craft and interesting, engaging, captivating introduction to your video. Think about some of the things that interest you and make you want to keep watching, and implement those things into your own video, because the most important thing when somebody discovers your content is to make that content sticky, to make that content stand out so that they keep coming back again and again and again. anyways, that's it for five tips that will hopefully help you better create videos or at least get started in video marketing and make it a little bit less scary. Tomorrow I'll do five more tips that I also think will help you create more engaging videos, but that's it for today. Remember any business questions. Don't worry I got you. This has been another ten minute and bea have a great night. I'll see you tomorrow. Have a great night. I'll see you tomorrow. Have a great night.

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